Beko has unveiled its new generation of smart technologies developed with a focus on sustainability. Guided by its vision of “Respecting the World, Respected Worldwide,” the company continues to deliver more efficient, intelligent, and eco-friendly solutions for consumers.
Ranked as the industry leader for the second consecutive year on TIME magazine’s list of the World’s Most Sustainable Companies, Beko’s new products offer key benefits such as keeping food fresher for longer, ensuring superior dishwashing performance with less water and energy, and delivering up to 60% higher energy efficiency in laundry care.
Highlights from the new technologies include:
- FreshLock, ProFresh, VitalCare: Preserve food freshness and retain antioxidants in fruits and vegetables.
- EnergySpin, SensorAdapt, TargetDry, heat pump systems: Optimize water and energy consumption.
- SenseWash, AdaptiveWash, AdaptiveDry: AI-powered features that adjust washing cycles according to fabric type and load.
- SilentDry: Dryers operating at a low noise level of 57–60 dB(A).
- PowerIntense: Provides up to five times stronger dishwashing performance compared to previous models.
- SafeCook & ReadytoCook: Sensors for safe cooking, preventing overheating and maintaining stable temperatures.
- HomeWhiz platform: Enables users to manage appliances and monitor consumption via smartphones, while promoting energy efficiency and extending product lifespan.
The company’s new line includes a 60 cm No Frost combination refrigerator (415 liters, A energy class) designed for larger households, and a 54 cm built-in refrigerator (270 liters, B energy class) tailored for smaller spaces. Models that deliver up to 60% more efficiency than the A-class limit further strengthen Beko’s leadership in energy savings.
Akın Garzanlı, Beko’s Chief Marketing Officer (CMO), emphasized that the company places sustainability at the core of its business model:
“As Europe’s number one home appliance company, we develop innovative and sustainable products that are trusted in millions of homes for their quality and durability. Our new generation technologies make daily life easier while ensuring more efficient use of energy and water, keeping food fresh for longer, and providing smarter, quieter, and more comfortable experiences at home.”
Garzanlı added that the use of AI and HomeWhiz connectivity allows appliances to continuously improve by analyzing consumer habits, enhancing both performance and personalization:
“Every innovation we bring to market is designed to create value for both consumers and the planet. With this approach, we strengthen the trust of our users, reassuring them that choosing Beko means making the right decision.”
Source: Anadolu Ajansı/ Prepared by: İlayda Gök