Fitty, the application that allows payment for the minutes used in gyms, was purchased by Tamer Group.
Fitty, the application that allows users to select the nearest gym and get directions, and to make payments for the minute they use without being a member, by scanning a QR at the entrance and exit, was purchased by Tamer Group, according to the private information we obtained.
Announced with Tamer Capital’s venture development and investment news in May 2022, the Fitty application was rapidly developed. The Fitty application, which was rewritten in a short time, increased the number of contracted gyms to 600. Growing rapidly thanks to the “pay as you go” model, Fitty has managed to become one of the most widespread gym networks in Turkiye.
Cebrail Ergul, Co-Founder of Fitty, said, “First of all, we plan to increase the number of users in Turkiye and create a usage habit. Then we want to expand our operations abroad, starting with countries where gyms are common.”
Tamer Group Founder Kemal Tamer said the following about the acquisition and the post-purchase process: “We took our first steps by launching Tamer Capital 2 years ago to transform Tamer Group into a technology company group. We established the first full-fledged Venture Building organization in Turkiye. We made investments. The process was very successful, but it was also very tiring. In 2023, our plan is to expand the initiatives we have developed, and on the other hand, we plan to stand out in new ventures only with our investor identity. We plan to invest in at least 10 more startups this year.”
Source: Egirisim / Translated by Irem Yildiz