E-commerce Fair WORLDEF ISTANBUL 2024 Continues

WORLDEF ISTANBUL 2024, where topics such as digitalization in the courier industry and customer experience in e-commerce are discussed, continues with sessions at the Yenikapı Event Area. Anadolu Agency is the Global Communication Partner of the event.

At the fair, which brings together global e-commerce brands, panels, presentations, and workshops are being held simultaneously in three different halls.

Digitalization in the Turkish Courier, Transportation, and Package Services (CEP) Industry

Cem Oğuz, General Manager of Sürat Kargo, spoke at the session titled “Digitalization in the Turkish Courier, Transportation, and Package Services (CEP) Industry,” moderated by journalist Hakan Çelik. Oğuz provided insights into the logistics sector in Turkey.

“Currently, there are 1.3 billion annual package deliveries in Turkey, managed by 50 cargo companies across the country. Considering that Sundays are typically non-working days, around 4.5-5 million packages are delivered daily on working days,” Oğuz stated.

He emphasized that developments have been made in ensuring that products are delivered to the correct address, and with digitalization, the success rate of correct deliveries is very high.

Oğuz mentioned that the Marmara Region, particularly Istanbul, is the area with the highest number of cargo shipments. The main destinations for these shipments are Ankara and Izmir.

Comparing the Turkish cargo sector to the global players, Oğuz said, “In the past, we were a sector that transferred technology from them, but today we have reached a point where we transfer technology to those regions.”

He also clarified that providing a Turkish ID number is not mandatory for receiving deliveries. Instead, a security code sent to the mobile phone or a signature can be used to receive the product.

“We Have Received Approximately 24 Million Dollars in Investment So Far”

Mustafa Namoğlu, CEO of ikas, spoke in a session titled “Customer Experience in E-commerce: The Future and Speed of Digital Transformation.”

Namoğlu highlighted that ikas is an e-commerce infrastructure company with around 200 employees in four offices in Turkey and Germany.

Over the past three years, ikas has grown significantly. Namoğlu elaborated:

“When entering e-commerce, you can either open your own commerce site or sell on marketplaces. Selling from your own e-commerce site is crucial for companies planning long-term investments, wanting to manage data, and aiming to own their customers. At ikas, we are not only the most innovative technology producer in Turkey but also globally. We have received approximately 24 million dollars in investment to date.”

He noted that new brands need influencer marketing in their initial scaling phase.

Namoğlu stressed the importance of customer reviews for a product, adding that content creators play a significant role in this regard.

Addressing entrepreneurs, Namoğlu advised, “Do not underestimate the Turkish market. It is a market where you can achieve much more efficiency than international markets if you create a difference, work more disciplined than others, and progress sincerely.”

source: prepared by Melisa Beğiç

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