Around 70% of internet shopping last year done through mobile apps
E-commerce volume in Turkiye soared 69% in 2021 from the previous year, according to data compiled by Anadolu Agency on Saturday.
Global e-commerce volume grew 14% to reach $4.9 trillion in 2021 from the previous year, according to official data.
More than 162,000 companies in Turkiye engaged in e-commerce activities for the first time last year.
Around 70% of web shopping was done via mobile apps.
Online shopping last year took place in a range of product categories.
Fashion, including clothing, footwear, and accessories, led the product categories with a 69.2% share.
Electronics came second with 47.7%,and cosmetics and personal care third with 41.6%.