Beauty Eurasia 2023

International Cosmetics, Beauty, Hair Exhibition

As the leading event of its kind in Turkiye and the surrounding Eurasian region, each year BeautyEurasia attracts prominent personal care and cosmetics brands, and this year was no different, with 341 brands from 26 countries showcasing their products.

Throughout the three-day exhibition, many pressing industry issues were discussed in detail at panels and sessions. Topics included beauty trends,brand sustainability, franchising and retail chain opportunities, and fighting illegal cosmetic products. The vibrant hair shows, which took place on the last day of the exhibition, also attracted a lot of attention from visitors.