Dubai-based investment fund EBS Venture Capital has invested $1 million in AI-powered autonomous B2B commerce infrastructure developer flexi.now at a $50 million valuation.
According to a statement from KREA.Digital, the investment was made through a capital increase rather than a secondary share sale, meaning the full $1 million will be directly allocated to the company’s growth and technology investments.
Spun off from KREA.Digital, flexi.now aims to transform traditional e-commerce into what it describes as “smart commerce.” At the core of its platform are AI agents capable of conducting active negotiations, replacing static product catalogs commonly used in conventional e-commerce models.
The company’s AI brokers can scan supply chains, identify optimal pricing and conditions, and autonomously negotiate financing and contract terms within seconds. flexi.now defines this approach as a data-driven, automated trade infrastructure requiring minimal human intervention, aligned with its vision of “Zero-Friction Commerce.”
Human-Free Supply Chain Management
The system is built on a next-generation B2B infrastructure protocol that enables AI representatives to manage supply chain processes without direct human involvement. The AI brokers can analyze inventory levels, determine the most competitive prices, and negotiate financial and contractual terms autonomously.
With the Global Employment Services market expected to reach $5.46 trillion by 2034, flexi.now has set ambitious revenue targets to capture a share of this expanding market.
In its first year of operations, the company plans to generate $2.5 million in revenue from $50 million in gross service sales. By the end of its third year, when the system is expected to operate at full capacity, total transaction volume flowing through the protocol is projected to reach $1.5 billion, with direct company revenue targeted at $120 million.
flexi.now operates on a hybrid cloud infrastructure powered by Google Cloud and private data centers, enabling high-volume data processing capabilities.
The newly secured investment will be used to scale the infrastructure globally and accelerate expansion across the Middle East, Europe, North America and the Asia-Pacific region.
As part of its growth strategy, flexi.now has established a Global Advisory Board composed of experts from various geographies and sectors. The structure aims to help the company proactively address regulatory frameworks, market dynamics and sector-specific risks.
The platform also stands out for offering stock option plans to all employees — from software developers to data scientists — fostering long-term commitment and strengthening its entrepreneurial culture.
With this strategic investment, flexi.now aims to position itself as a global player in AI-based autonomous infrastructure for B2B commerce.
Source: Anadolu Ajansı/ Prepared by: İlayda Gök