FLO acquired the license rights of Reebok for Turkey and 12 countries in the nearby geography.
The deal covers women’s, men’s and children’s shoes, as well as clothing and accessories. FLO will prepare and produce a shoe collection for the brand. This collection will be available for sale in FLO’s stores in Turkey and 12 countries in the nearby geography.
The company will manage the brand’s e-commerce activities in Turkey and these 12 countries, as well as its marketing and distribution processes. Burak Ovunc, CEO of FLO Retailing, said, “We added Lotto next to Kinetix and Lumberjack. Now we have crowned our strength with Reebok.”
Source: Sabah / Translated by Irem Yildiz