flydubai, the Dubai-based carrier, has achieved a major milestone in its digital transformation journey with the roll out of the state-of-the-art co-located data center, forming the foundation for its new Modern Airline Retailing (MAR) Platform.
This new platform, which manages key parts of the carrier’s day-to-day operations such as bookings, ticketing, and check-in, has been completely rebuilt on a new hybrid cloud foundation. The upgrade aligns with the latest global standards in airline retailing known as the Modern Airline Retailing (MAR) framework, enabling flydubai to work faster, more efficiently and with greater flexibility to meet the needs of its passengers.
The project marks one of flydubai’s most significant technology upgrades to date, following the successful migration of its MAR infrastructure to the new data center. The result is a platform that operates faster, with a 40 percent improvement in transaction performance and 45 percent faster data processing.
Overall, the new initiative marks a major investment in flydubai’s core digital infrastructure. Built on a hybrid cloud foundation and hosted in the state-of-the-art data center, the new architecture delivers enhanced speed and scalability across all key systems.It also provides stronger security, better reliability, and more visibility across all operations.
The modernized airline retailing platform lays the groundwork for future-ready infrastructure that will enable faster innovation, more resilient operations, and the seamless integration of emerging technologies. It reinforces flydubai’s commitment to building a strong digital backbone capable of supporting the airline’s continued growth and delivering efficient, connected, and customer-focused travel experiences.
Source: gccbusinessnews