Returns from online orders reduced by 50% among customers using MySizeID for size recommendations
MySizeID added to Penti’s sleepwear apparel line following successful rollout with lingerie and swimwear
My Size, Inc. (the “Company” or “My Size”) , the developer and creator of smartphone measurement solutions, and Penti, a global apparel brand with 600 retail stores in over 35 countries, announced today that apparel sales among customers using MySizeID were three-times higher than those customers that did not utilize MySizeID for size recommendations during a three-month period of March, April and May 2020. Penti also reported that returns were reduced by approximately 50% for customers using MySizeID during the same period. Additionally, MySizeID has been added to Penti’s sleepwear apparel line following the successful rollout within lingerie and swimwear.
Penti Giyim’s CEO Mert Karaibrahimoğlu, commented, “As Turkey’s leading multi-category retail fashion underwear brand, MySizeID guides our customers, both in our stores and online, to purchase with confidence the best fitting apparel items, while also reducing returns. We are very pleased with the successful results of MySizeID within lingerie and swimwear and we are expanding into additional apparel categories. Importantly, MySizeID has increased our online conversion rates and reduced returns by 50% from March through May 2020. We remain committed to providing the highest quality customer experience to our users.”
Ronen Luzon, Chief Executive Officer of My Size, commented, “Penti is a great case study for our patented measurement technology. Over a period of several months, we generated a dramatic increase in conversion rates and total purchases among customers that used MySizeID. We are especially proud of the significant reduction in returns among MySizeID users, which otherwise represents an enormous cost to retailers. As of May, nearly 8% of Penti customers were utilizing MySizeID.While the uptake has been impressive, there is still significant room for growth among Penti’s estimated four million plus customers per month who shop on their website.”
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