This platform integrates deeply with company data, transforming workflows through conversational AI interfaces
Google introduced a new platform titled Gemini Enterprise, aimed specifically at business clients looking to harness artificial intelligence to enhance workplace productivity and workflows. This new offering represents Google’s intensified effort to secure a larger share of the expanding corporate AI market by providing a versatile, conversational AI interface that integrates deeply with an organization’s internal data and applications.
Gemini Enterprise is built on Google’s latest and most advanced AI models, collectively known as Gemini, which are known for their multimodal capabilities processing text, images, audio, code, and video making the platform flexible across various business needs. The platform functions as an interactive AI agent environment, allowing employees to query and interact with their company data and applications, from documents and emails to CRM systems and more, all through a conversational interface.
The launch positions Google’s Gemini Enterprise to compete directly with other major players in the enterprise AI space such as Microsoft, OpenAI, and Anthropic, all of which have been recently emphasizing AI products designed for business clients. The platform offers a range of pre-built AI agents tailored for workplace tasks including deep research, data analysis, and insight generation, effectively acting as digital assistants to boost employee efficiency. Moreover, it includes tools for companies to build their own custom AI agents with no-code options, empowering even non-technical staff to deploy AI solutions tailored to their specific roles and business processes.
Diverse applications across industries
Gemini Enterprise builds upon Google’s existing AI integration in its business software suite, Google Workspace, which already incorporates Gemini-powered AI tools like email summarization, document drafting, and automated data insights. However, Gemini Enterprise is a standalone, secure platform under Google Cloud designed specifically for enterprise environments, providing centralized governance and audit capabilities to visualize and control AI agent activities across the organization.
Several major companies have already adopted Gemini Enterprise, including apparel retailer Gap, design software firm Figma, buy-now-pay-later lender Klarna, food service distributor Gordon Foods, Australian retail bank Macquarie Bank, and cruise operator Virgin Voyages. Virgin Voyages, for instance, has deployed more than 50 specialized AI agents on the platform, demonstrating the practical application and scalability of Gemini Enterprise in diverse industries.
On the technical front, Gemini Enterprise combines powerful AI models with integrations to widely-used business apps such as Google Workspace and Microsoft 365, alongside key enterprise software like Salesforce and SAP. This interconnected approach allows AI agents to seamlessly access, blend, and analyze data from various internal and external sources, enabling sophisticated workflows that enhance productivity in functions including sales, marketing, engineering, human resources, and finance.
The pricing for Gemini Enterprise starts at $30 per seat per month for standard and “plus” editions, targeting medium to large enterprises, while a more affordable Gemini Business edition is available at $21 per seat per month, suitable for small businesses, startups, or individual departments within larger organizations. Google offers a 30-day free trial to encourage adoption and ease evaluation of the platform.
Enhancing accessibility with Agentspace
Google positions Gemini Enterprise as “the new front door for AI in the workplace,” a phrase that captures its ambition to become the central AI platform through which employees access the full power of Google’s AI capabilities for all their daily workflows. This aligns with broader trends where tech giants are intensely competing to supply the essential AI tools that will underpin productivity and innovation in business for years to come.
The Gemini family of AI models, which powers this platform, is notable for its multimodal and advanced reasoning abilities. It includes multiple model sizes Ultra, Pro, and Nano with the Ultra and Pro versions providing high levels of intelligence suitable for complex and high-stakes business use cases. Gemini models incorporate sophisticated transformer architectures for tasks ranging from natural language understanding to image and video analysis, code generation, and more.
Gemini Enterprise also leverages related tools such as Agentspace, Google’s no-code environment to build AI agents easily, facilitating increased adoption across employee groups without need for programming skills. The AI agents can execute autonomous workflows and interface deeply with corporate systems, ensuring that solutions are enterprise-ready in terms of security, governance, and compliance.
This launch effectively rounds out Google’s suite of business AI products by offering both prepackaged solutions and customizable AI capabilities on a secure cloud infrastructure. It addresses an urgent need in the market for scalable AI workflows that can be embedded into everyday work to save time, generate insights, improve decision-making, and automate repetitive functions.
Source: economymiddleeast