Reaching a total sales volume of ₺26.2 billion with an annual growth of 54%, Hepsiburada increased the total number of orders by 53%, the number of vendors by 68% and the number of products on the platform by 103% in 2021. Hepsiburada CEO Murat Emirdag said, “We have completed the year 2021 with a success that exceeds our expectations. We see these successful results we have achieved in an environment of increasing costs and deepening competition, as a reward for our long-term strategy and rational investments.”
According to the company statement, Hepsiburada announced its financial and operational results for the last quarter of 2021 and for the whole year. The first and only company in Turkey, Hepsiburada, traded on the global technology exchange Nasdaq. Hepsiburada maintained its strong performance and growth in all indicators of strategic importance for e-commerce, particularly in total sales volume, number of active vendors, number of active customers, order frequency and number of products.
Hepsiburada closed the year 2021 with the highest order numbers in one quarter and in one year, breaking the record for consecutive orders in the last two quarters. Hepsiburada managed to increase its total sales volume, which is expected to be ₺24 billion for the whole of 2021, to ₺26.2 billion with an annual growth of 54%.
In the last quarter of 2021, the number of orders placed through the platform reached 17.4 million. With this figure, Hepsiburada broke the record for the highest number of orders in a quarter, set in the third quarter of 2021, in the last quarter of 2021, again. Hepsiburada, which increased the number of orders it received by 53% on an annual basis to 53.5 million, thus received 102 orders per minute in 2021.
A significant increase was achieved in the number of active sellers of Hepsiburada. The company’s active seller base at the end of 2021 increased by 68% compared to 2020, reaching 75 thousand from 45 thousand. The number of products on the platform increased by 103% year on year from 44.5 million to 90.3 million. Marketplace share in Hepsiburada’s total sales increased from 59% to 68% on an annual basis.
Differentiating from the competition with innovative services such as “Return at Your Door Any Day” and “At Your Door Tomorrow”, the brand maintained its leadership in the sector in the last month of 2021, according to its independent Net Promoter Score (NPS) performance, which is used to measure customer loyalty and experience.
NUMBER OF USERS OF HEPSIPAY WALLET INCREASED BY 172% IN THE LAST QUARTER
With HepsiJet, which is one of the important strategic initiatives to achieve excellence in customer satisfaction, approximately 50% of Hepsiburada’s total packages were delivered in 2021.
Hepsijet, which delivered 79% of the orders placed at its Hepsiburada store in less than 24 hours across Turkey, continued to expand its services with 2,150 vehicles in 81 provinces of Turkey.
The HepsiJet XL service network, which is the delivery and door-to-door return service provided by HepsiJet for large-volume products, also increased by 81. With this service, it carried the difference it created in customer experience even further with a customer satisfaction score of 98%.
In the last quarter, Heppay Cuzdanim, the strategic investment of the platform, which was implemented with the aim of providing easy and secure payment in online and offline shopping, was chosen for 37% of Hepsiburada’s total sales. The number of users of Hepsipay Wallet, which was put into use in June 2021, reached 5.2 million by the end of 2021, an increase of 172% compared to the third quarter of 2021.
“WE ARE TAKING CONFIDENT STEPS IN FOCUSING ON STRONG AND SUSTAINABLE GROWTH”
Hepsiburada Chief Executive Officer (CEO), Murat Emirdag, stated that as Hepsiburada, they are proud and responsible for being a global company that was born in Turkey and takes firm steps towards the future, “We have completed the year 2021 with a success that exceeds our expectations. We see these successful results we have achieved in an environment of increasing costs and deepening competition as a reward for our long-term strategy and rational investments. We are taking firm steps forward with a strong and sustainable growth focus. I would like to express my congratulations and thanks to all our stakeholders who contributed to the 54% growth of Hepsiburada in 2021, shaped by macroeconomic difficulties and high competitive dynamics.”
Emphasizing that the highest level of brand awareness of 99% and the number of monthly visits they receive on their platforms, which have reached 246 million with an increase of 38%, are the most important indicators that the strategic steps they have taken are well received by consumers, Emirdag said:
“E-commerce, especially in the last period, has taken on the role of leverage for the retail industry and the Turkish economy. As ‘Turkey’s Hepsiburada’, we continue our work with the motivation to contribute to all our stakeholders, especially our country, through e-commerce. The number of active sellers who trade on the Hepsiburada platform increased by 68% compared to the previous year and reached 75,000. I am glad to see that our approach to being the lifeline for local businesses and SMEs during the pandemic period and growing hand in hand with the retail sector has been effective in this increase.
As of the end of 2021, the number of entrepreneur women we supported with our ‘Technology Power for Entrepreneurial Women’ program, which we launched in 2017 to support women’s participation in the economy and their empowerment in e-commerce, reached 29 thousand. In line with our goal of leading the digitalization of commerce in Turkey and making people’s lives easier in Turkey, As the Hepsiburada family, we will continue to work with all our strength to keep Turkey’s experience in technology and e-commerce in our country, and to turn the added value generated by technology and e-commerce into investment in Turkey.”
Source: Sabah / Translated by Irem Yildiz