The British car manufacturer Morgan Motor Company is set to enter the Turkish market through a distribution agreement with Yeniköy Motors. The company will soon make its vehicles available for sale in Turkey, marking a significant addition to the country’s automotive industry.
Yeniköy Motors announced its partnership with Morgan Motor Company, stating: “Since 1909, Morgan Motors has been renowned for its handcrafted, traditionally built vehicles, which emphasize exceptional quality and meticulous attention to detail. Through this collaboration, Yeniköy Motors aims to introduce Morgan Motors’ unique production techniques and driving experience to the Turkish automotive market.”
Distribution Agreement Signed in the UK
The agreement was signed at Morgan Motor Company’s headquarters in the UK by Morgan Motor Company CEO Matthew Hole and Yeniköy Motors Founder Nevzat Kaya. According to reports from Habertürk, Yeniköy Motors will now represent Morgan Motors in Turkey alongside Aston Martin and the Chinese brand Hongqi, making Morgan the third brand in its portfolio.
Over 110 Years of Heritage
Blending traditional craftsmanship with modern technologies, Morgan Motor Company has been producing vehicles in the United Kingdom for over 115 years. Known for its retro-inspired designs, Morgan occupies a unique place in the global automotive industry.
In 2019, Morgan was acquired by the Italian investment group Investindustrial, making it part of a growing trend where all British automotive manufacturers are now owned by foreign investors. Morgan has also maintained a long-standing strategic partnership with BMW, incorporating BMW engines into its vehicle models in recent years.
This partnership is expected to bring Morgan’s distinctive designs and driving experience to Turkish car enthusiasts, offering a blend of tradition and modernity that has captivated drivers worldwide.
Source: Patronlar Dünyası/ Prepared by: İlayda Gök