ETID President Anticipates ₺250 Billion in Revenue Amid Seasonal Surge
Electronic Commerce Operators Association (ETID) President Hakan Çevikoğlu forecasts a bustling month for e-commerce in Turkiye, driven by special occasions in June. “We expect record-breaking revenue of ₺250 billion in the e-commerce sector this month,” he stated, emphasizing the momentum that began early in the year.
Speaking to AA, Çevikoğlu noted that the convenience of online shopping, amplified by the COVID-19 pandemic, has become a staple for consumers. He highlighted key dates like school closures on June 14, the beginning of Eid al-Adha on June 16, and Father’s Day, all falling within the same week, as major contributors to this surge.
Seasonal Sales and Promotions Fueling Growth
“The sector is poised for a spike in transactions, thanks to ongoing discount campaigns that started in late May,” Çevikoğlu said. The conclusion of the 2023-2024 academic year, graduation ceremonies, Eid celebrations, Father’s Day, summer vacations, and the onset of wedding season are all expected to drive significant e-commerce activity. “The sector’s monthly average last year was ₺150 billion,” he added.
Diverse Product Demand
Parents are particularly active in purchasing gifts for children, such as tablets, smartphones, game consoles, bicycles, and skateboards. Additionally, there is a notable increase in the sales of holiday clothing. Eid-related items like knives, meat grinders, hooks, tenderizers, and deep freezers are also in high demand. “Even for purchasing sacrificial animals, consumers are turning to e-commerce,” Çevikoğlu remarked.
Broader Shopping Trends
As many plan trips for the holiday season, products like swimsuits, sunscreen, towels, and vacation packages are popular online purchases. For Father’s Day, items such as wallets, smartphones, and smartwatches are favored gifts. The month also sees a rise in sales of specialty items and alternatives for unique gifts.
Special Events Impact
With schools closing, graduation ceremonies and weddings are on the rise, further boosting e-commerce. Çevikoğlu expects high demand for evening wear, decorations, and wedding supplies, both for sale and rent. He also noted that discount campaigns will intensify during this period.
Çevikoğlu concluded by emphasizing the importance of secure shopping platforms and the appeal of free or discounted shipping promotions in enhancing the online shopping experience.
Source: AA / Prepared by Irem Yildiz