İstanbul — Turkish menswear brand Kiğılı has been awarded the Gold Prize in the Men’s Fashion category of the Data Analytics division at the Brandverse Awards SocialBrands, organized by Marketing Türkiye in collaboration with BoomSonar.
The winning campaign, titled “Kiğılı’dasın, Rahatsın” (“You’re at Kiğılı, You’re Comfortable”), stood out for its performance across digital platforms. The evaluation process, which covered the period from April 1, 2024, to April 1, 2025, included in-depth analysis of more than 51,000 brand social media accounts, using comprehensive analytical criteria.
According to the statement released by the company, the analysis—conducted by Deloitte Turkey—factored in a range of metrics including follower count and growth, volume and type of content shared, and both the quantity and quality of engagement.
The campaign gained significant traction in digital channels, contributing to Kiğılı’s recognition.
Commenting on the award, Kiğılı Marketing Director Pelin Erkıralp emphasized that the achievement underscores the effectiveness of the company’s innovative digital strategy:
“This prestigious award confirms the success of our innovative approach across digital platforms. We offer our customers an integrated and seamless experience between our e-commerce platforms and physical stores.”
Highlighting a customer-centric communications strategy, Erkıralp added:
“We follow a multichannel strategy and strengthen our connection with consumers day by day through content shaped by consumer insights. This major achievement at the Brandverse Awards demonstrates the effectiveness of our marketing efforts across digital and social media channels. Going forward, we will continue to be the stylish and comfortable face of men’s fashion.”