Lexus has renewed its partnership with the ATP Tour, one of professional tennis’ premier global organizations, for an additional three years. According to the company’s announcement, the new agreement—covering the 2026–2028 period—will see Lexus continue as the Official Automotive Partner and Platinum Sponsor of the ATP Tour.
The collaboration, which began two years ago, will further carry the brand’s innovative spirit and commitment to creating exceptional experiences into the world of tennis. Lexus aims to bring its refined performance, freedom of personal choice, and dedication to excellence to the courts.
Expanded Presence at Global Tennis Events
Under the renewed agreement, Lexus will once again serve as the Official Automotive Partner of both the Nitto ATP Finals and the Rolex Paris Masters. Additionally, Lexus will continue as the title sponsor of the ATP Head2Head online content series, which showcases top tennis players competing off the court in unique challenges and interactive formats.
Lexus will maintain its support for key local tournaments in major cities featured on next year’s ATP Tour calendar. As part of its commitment to sustainability and mobility innovation, the company will provide a fleet of hybrid, plug-in hybrid, and fully electric vehicles for players, officials, and guests at ATP Tour events—reflecting Lexus’ leadership in electrification.
This initiative also supports the ATP Tour’s 2040 Net Zero emissions target.
Source: Anadolu Ajansı/ Prepared by: İlayda Gök