Turkiye’s first software unicorn Insider received an investment of $105 million in the investment round. Qatar Investment Authority (QIA) and Esas Private Equity participated in the tour led by Sequoia.
Turkiye’s first software unicorn Insider received an investment of $105 million in the investment round. Qatar Investment Authority (QIA) and Esas Private Equity participated in the tour led by Sequoia.
Insider was recently named the 6th best Software Company in the world by G2. As part of its economic strategies, the company plans to take advantage of current market conditions to achieve unparalleled growth through a strategy focused on mergers and acquisitions. These investments, along with the $121 million increase in the company’s Series D round in March 2022, will complement Insider’s key growth targets.
Earlier in the year, Insider announced the acquisition of Min dBehind, a Meta-approved Conversational Commerce and Messaging Platform to accelerate speech solutions development. Following the initial acquisition of the company, Insider is actively exploring more M&A opportunities in a mission to further evolve its product and roadmap to meet the evolving needs of marketing teams. Insider’s mission is to help brands deliver memorable, personalized experiences that customers love.
Insider CEO and Co-Founder Hande Cilingir:
“At Insider, we have successfully achieved “hyper growth” through organic means so far. Now we want to achieve unparalleled levels of growth with a strategy focused on mergers and acquisitions. This investment will be used exclusively to acquire exceptional product companies to further complement our technology and create product synergies. Apart from our $121 million Series D investment in 2022, which supports our capital reserves for operational spending in the coming years, this latest round will serve to accelerate inorganic growth, particularly through M&A.”
Insider is growing rapidly both in our country and around the world. It currently collaborates with 1/3 of the Fortune Global 500 and the world’s most popular brands such as Singapore Airlines, Estée Lauder, Samsung, Vodafone, Allianz, Virgin, Toyota, New Balance, IKEA, GAP, L’Oreal, Santander, BBVA, Pizza Hut, Newsweek, Nissan, AVIS, MAC, Marks & Spencer, Avon and CNN.
Source: Egirisim / Prepared by Irem Yildiz