Magfi, which lists messaging communities such as WhatsApp, Telegram, Discord, Snapchat, and analyzes these communities with machine learning, artificial intelligence and natural language processing algorithms, and shares ads with community-appropriate microtargeting within the communities, received investment from Lima Ventures in the first round.
Magfi, which has been on the market for 1 year, is currently able to reach one out of every three Telegram users in Turkiye.
There are a total of 6.5 million people in Telegram communities that receive advertisements through Magfi. 1,140,000 of these users are active every day. Magfi, which has been working with many national and international companies to date, aims to bring a new breath to digital marketing.
Mustafa Fikret Ugur, the co-founder and CEO of the startup, told egirisim: “With the digitalization of communication, people have shifted their focus from traditional media tools like television to social media and messaging communities. People even meet their need for socialization from virtual environments. We believed that a great economy could occur, especially on platforms such as Telegram and Discord, where people spend time in communities. In this way, which we initially started to find communities on WhatsApp to pass the exams at the university, we now share ads with microtargeting in over 4000 communities in Turkiye. Thanks to us in Telegram, a new economy has emerged.
As Magfi, our short-term goals include opening up to countries in the Eurasian region. In addition, we want to add the Discord platform to Telegram. We will introduce new ad types and we have plans to expand our product range. In the long term, we want to create a new profession. Just as young people are competing among themselves to be Youtubers today, we are preparing the ground for them to have a community with the title of Magfiluencer. At the same time, we are at a point where we are working day and night to become one of the big players in the digital marketing industry. As a whole team, we are undoubtedly confident that we will be decacorn in a short time.”
Source: Egirisim / Prepared by Irem Yildiz