LONDON, United Kingdom — June 16, 2026

Two of Türkiye’s leading holiday destinations, Marmaris and Fethiye, are being showcased across London through a large-scale outdoor advertising campaign aimed at strengthening their presence in the British tourism market. The initiative features branded double-decker buses and advertisements in key transport hubs throughout the British capital.

According to a statement from the Marmaris Chamber of Commerce, the campaign is being carried out jointly by the Marmaris Chamber of Commerce, the Fethiye Chamber of Commerce and Industry, and YDA Dalaman Airport. The promotional effort officially began on June 1 and is scheduled to run until October 31, 2026.

London’s Iconic Red Buses Feature Turkish Destinations

As part of the campaign, 20 of London’s iconic red double-decker buses have been wrapped with images highlighting the natural beauty, historical attractions, and tourism offerings of Marmaris and Fethiye. One side of each bus promotes Marmaris, while the other showcases Fethiye.

The buses operate along some of London’s busiest and most visited routes, including Regent Street, Camden Town, Oxford Circus, Leicester Square, Bond Street, Piccadilly Circus, Hyde Park Corner, Shaftesbury Avenue, and Trafalgar Square, ensuring visibility among millions of residents and visitors.

Metro Advertising Expands Reach

The campaign extends beyond buses to London’s public transport network. Digital advertising screens at Tottenham Court Road Underground Station—one of the city’s busiest transit hubs—have been displaying promotional content featuring the Turkish resorts. Additional bus-back advertisements further enhance the campaign’s reach.

Focus on the UK Market

Tourism officials regard the United Kingdom as one of the most important international source markets for both destinations. The campaign aims to increase brand awareness, attract more British visitors, and support regional tourism revenues during the coming seasons.

Osman Çıralı, Chairman of the Fethiye Chamber of Commerce and Industry, described the initiative as a long-planned project designed to elevate the visibility of Fethiye and strengthen ties with British travelers. He expressed confidence that the extensive promotion across London would help bring more visitors to the region and contribute to sustainable tourism growth.

Campaign to Run Through October

The five-month campaign is expected to reach millions of people through a combination of outdoor advertising, public transportation displays, and digital media placements. Tourism stakeholders hope the initiative will reinforce the global profile of Marmaris and Fethiye as premier Mediterranean travel destinations and further strengthen their position in the UK market.

Source: Patronlar Dünyası/ Prepared by: İlayda Gök