Mastercard Invests in Turkiye with Masterpass Technology Services Inc.

Mastercard expands its presence in Turkiye with the establishment of Masterpass Technology Services Inc., enhancing digital payment solutions developed by Turkish engineers.

Mastercard continues to bolster its investment in Turkiye with the launch of Masterpass Technology Services Inc., a hub dedicated to advancing digital payment technologies developed by local engineers. Positioned as the management center for Mastercard’s Eastern Europe operations, Turkiye serves as a strategic focal point for the company’s expanding footprint in the region.

Masterpass, a digital payment solution crafted by Turkish engineers and exported across the region, will operate under the auspices of Masterpass Technology Services Inc. This move underscores Mastercard’s long-term commitment to Turkiye, showcasing its confidence in the country’s growth potential.

“Turkiye’s market remains pivotal for Mastercard’s innovation and leadership in enhancing payment solutions and e-commerce transactions,” noted Hüsnü Avşar Gürdal, General Manager for Mastercard Turkiye and Azerbaijan. “Our investments in Turkiye exemplify our dedication to delivering innovative payment solutions that simplify daily transactions and reinforce our leadership in e-commerce payments.”

Masterpass Technology Services Inc. aims to elevate digital payment technologies and user experiences across Turkiye. Under the Masterpass brand, the company will continue to introduce numerous innovative services to its users.

Mithat Perköz, Mastercard’s EEMEA Masterpass Product Leader and Board Member of Masterpass Technology Services Inc., emphasized Turkiye’s role as a leading e-commerce market within the Eastern Europe, Middle East, and Africa (EEMEA) region. “With our new company formation, Masterpass is poised for accelerated growth and the introduction of new features,” he stated. “Our goal is not only to solidify Masterpass’s position in Turkiye but also to export our technology to other countries in our region, contributing meaningfully to our vision of making Turkiye a financial hub.”

As of 2024, Masterpass boasts 40 million registered users, 75 million registered cards, and partnerships with over 4,000 merchants. One in every three online payments in Turkiye is processed through Masterpass, underscoring its significant role in the digital payments landscape.

Masterpass, developed by Mastercard, offers secure, fast, and convenient digital payment solutions. By storing card information securely, it enables swift and safe transactions while consolidating users’ payment details in one secure location.

Source: Egirisim / Prepared by Irem Yildiz

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