Menarini Türkiye has been honored with two awards at the Golden Pulse Awards, which recognize excellence in health communication.
According to a statement from the company, Menarini Türkiye received the Jury Special Award for its artificial intelligence–supported case simulation project “CaseTalk”, developed in the field of hypertension. The company also won the “Most Successful Social Responsibility Project of the Year” award for its project “Manage Your Anxiety, Discover Your Potential,” carried out in cooperation with the Community Volunteers Foundation (TOG).
AI-Supported CaseTalk Project
The CaseTalk project enables physicians to manage clinical cases in real time through a virtual patient. A total of 269 physicians participated in case simulations during eight separate meetings held across seven cities in Türkiye. Supported by artificial intelligence, the project generated instant responses to more than 1,500 clinical questions and enabled the development of 292 different treatment approaches through virtual patients.
Supporting Young People’s Mental Well-Being
The “Manage Your Anxiety, Discover Your Potential” project aims to strengthen young people’s ability to cope with future-related anxiety during the exam period. More than 800 students were reached during the previous academic year, and the project is planned to continue in the 2025–2026 school year.
Within the scope of the project, efforts focus on helping high school students manage exam and future anxiety, boost self-confidence, and support psychological well-being. Volunteer university students who receive training as part of the program share their knowledge with 10th- and 11th-grade high school students.
“We Are Proud of These Awards”
Commenting on the awards, Menarini Türkiye Marketing and Corporate Communications Director Işıl Çelik Uzunçakmak said the recognition was a great source of pride for the company.
“Receiving awards for projects that bring together the power of technology with physicians’ expertise and help young people stand stronger in life is extremely meaningful for us,” Uzunçakmak said.
“With CaseTalk, we strengthen physicians’ clinical decision-making processes through an interactive platform, while with our ‘Manage Your Anxiety, Discover Your Potential’ project, we support young people in managing exam anxiety and recognizing their potential. These two awards from Golden Pulse are valuable reflections of our mission of ‘more health, more happiness, more life.’”
Source: Anadolu Ajansı/ Prepared by: İlayda Gök