Mercedes-Benz switches to online sales system in Turkiye

Mercedes-Benz has announced the new customer-oriented Sales Model it has implemented in Turkiye.

Mercedes-Benz, the world’s most valuable luxury automobile brand, announced the customer-oriented New Sales Model it has implemented in Turkiye. In this sales model, which is also a part of Mercedes-Benz’s luxury strategy, dealers turn into agencies and their roles in furthering the perfect customer experience are differentiated.

Customers will be able to track their vehicle stocks in real-time and transparently through the Online Store or agencies, which will be put into operation as of May 15, and they will be able to access the vehicle model they want at a single price that will be valid throughout the country.

With the loan options offered by Mercedes-Benz Financial Services, customers will be able to choose the financing and Mercedes-Benz Motor Insurance offer they find appropriate. While invoices will be issued by Mercedes-Benz Automotive for customers who choose the Mercedes-Benz agency they want to receive their vehicles from, agencies will continue to carry out vehicle registration, license plate and delivery procedures.

Sukru Bekdikhan, President of Mercedes-Benz Automotive Executive Board and Automobile Group: “With our new Sales Model, we carry our promise of providing the best customer experience”

Sukru Bekdikhan, Chairman of the Executive Board of Mercedes-Benz Automotive and Automobile Group:

“In an increasingly digital world, customers’ purchasing habits are changing and our new sales model provides a consistent and transparent purchasing journey, whether online or physical. In addition, with our new model, the process of price comparison from different locations is eliminated, as pricing is presented in a transparent and uniform way, no matter where our customers choose to purchase a vehicle.

With the new Sales Model, we will further strengthen our bond with our customers, thanks to innovation, transparency and a much faster communication opportunity. Our agencies, with whom we designed this exciting transformation together, will continue to make a difference with their years of expertise and experience to advance the unique customer experience.”

Mercedes-Benz agencies, which will continue to play a key role with the new business model, will reduce their risk of financial and market fluctuations as they no longer have to keep stocks, and they will have the opportunity to focus more on customer demands and needs with a single price policy throughout the country. Agencies will continue to provide services such as product consultancy, test drive, vehicle delivery, second-hand vehicle sales, after-sales services, accessory sales and technical service as before.

Tufan Akdeniz, Member of the Executive Board of Mercedes-Benz Automotive Light Commercial Vehicles: “We are the first country to switch to the New Sales Model in light commercial vehicle sales”

“Among the countries where Mercedes-Benz operates, Turkiye became the first country to implement the New Sales Model with automobiles in light commercial vehicle sales. Thanks to our new model, we have included many new applications that will maximize the customer experience into our processes. Online configurator and test drive reservation application are new applications that our customers can use directly, as well as improvements that indirectly affect this experience. We, as Mercedes-Benz, and our agencies will continue to provide all kinds of support in fleet sales, where the vehicles are configured much more specifically according to the demands of our customers, even after the commissioning of the New Sales Model.”

Source: Egirisim / Prepared by Irem Yildiz

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