Pazardan, which enables orders to be placed from stalls in district markets, has completed its second early stage investment round.
Founded in 2021 by Burak Sirac, Bora Gunduz and Okan Tubek, Pazardan completed its first investment round in June 2022 with a valuation of ₺10 million. In the share-based crowdfunding tour realized on the Startup Burada platform, with the participation of 517 investors, it received an investment of ₺4,937,417 over a valuation of ₺66 million.
Hedef Holding, OTTO Holding and some angel investors also participated in Pazardan’s investment tour.
Aiming to grow in business models with the investments it has received, Pazardan announced that it will deliver daily fresh fruits and vegetables to a wider consumer community, including Istanbul. In addition to B2C growth, it was stated that they also aim to grow in B2B business models, which they call Marketden Corporate and Pazardan Wholesale.
Stating that they created a new category and experience in the Turkish e-commerce ecosystem with Pazardan, Pazardan Co-Founder and CEO Burak Sirac said;
“With a new investment of ₺4.9 million from the market, it will increase the number of regions it serves, including Istanbul. It increased the number of stalls from the market to over 650 in Istanbul. We are making plans for new cities. We have launched two new models in B2B and are increasing the number of customers. With the service we call Market to Corporate, we serve fresh fruit to offices weekly for more than 3,000 people. We supply fruits and vegetables to the freshest brands of Turkiye with the Wholesale from the Market (shop) business model. It will be a strong vertical platform that focuses on fresh products from the market and serves with different business models. The main focus of the investment round we have completed will be growth. The contributions of different people were very valuable in the crowdfunding tour we successfully carried out on the Startup Burada Platform, we all feel the excitement of 517 people. We thank them all very much.”
Kerem Ozten, Member of the Startup Burada Investment Committee, said;
““We have successfully completed our 4th campaign, which was Pazardan. Hedef Portfolio Startup Burada as GSYF, we would like to thank our investors who believed in Pazardan in this tour. We are proud of increasing the number of our members to 6000 by catching a rapid growth curve with our increasing number of campaigns. Together with Info Investment’s capital markets experience and Hedef Holding’s vision in the world of entrepreneurship, as Startup Burada, we will continue to bring together investors with startups that will make a difference and will be successful both in our country and in the world. We would like to remind you that you can become a partner of the big companies of the future through Startup Burada. We wish Pazardan success in the upcoming period.”
Source: Egirisim / Prepared by Irem Yildiz