European companies have been steadily selling off their assets in Türkiye in recent times. In particular, German automotive industry giants are seeking to divest their investments in the country. Following last week’s transfer of German Farhym’s facilities in Türkiye, Belgian personal care giant Ontex is now set to exit the market.
Ontex announced the sale on its official website, stating that it is withdrawing from its Türkiye operations and transferring all its shares to Dilek Grup. Ontex’s subsidiary in Türkiye has been developing, producing, marketing, and distributing branded personal hygiene products, holding strong positions in Türkiye and neighboring regions. Last year, Ontex’s Emerging Markets division, with Türkiye as its primary unit, generated approximately €90 million in sales, making the deal a significant one.
Ontex Europe President Speaks on the Sale
Ontex Europe President Laurent Nielley expressed pride in the company’s achievements in Türkiye, saying, “Ontex is proud of its business in Türkiye and grateful for the team’s resilience and execution excellence over the past years, building upon and strengthening a legacy of strong market positions and brands.”
A €3 Billion Revenue Company
Founded in 1979, Ontex is an international personal care company with a turnover of approximately €3 billion. It operates offices and production facilities across Europe, North Africa, China, Australia, the Middle East, and the Americas.
Dilek Grup Expands with Another Acquisition
Dilek Grup had previously made headlines with its acquisition of İpek Shampoo, a deal first reported by Patronlar Dünyası. İpek Shampoo, a well-known brand since 1981, was sold to French cosmetics giant L’Oréal in 2007. After 17 years, the brand has returned to Turkish ownership with Dilek Grup. Under the agreement, Canan Kozmetik, the manufacturer of İpek Shampoo, was fully incorporated into Dilek Grup with 100% equity.
Source: Patronlar Dünyası/ Prepared by: İlayda Gök