The volume of “fast trade,” defined as orders delivered within an hour, surged by 99.2% last year compared to 2022, reaching ₺126.1 billion. The highest number of orders were placed between 6 PM and midnight, accounting for 40.8% of the total.
According to the Ministry of Commerce’s “E-Commerce Outlook Report in Turkiye,” fast trade has significantly expanded in recent years. This sector, which has grown in popularity since 2015, typically involves deliveries by couriers using motorcycles or bicycles.
The fast trade volume, which was ₺63.3 billion in 2022, nearly doubled to ₺126.1 billion in 2023. Key sectors driving this growth include food and supermarkets, food delivery, and floristry. Other notable sectors in fast trade are clothing and accessories, electronics, mother and baby products, medical supplies, personal care, and cosmetics.
Istanbul, Ankara, Izmir, Adana, and Antalya are the leading provinces for fast trade.
Food Orders Dominate Fast Trade
Food orders represented the largest share of fast trade last year, comprising 58% of the total volume. The food and supermarket sector followed with 26%, and grocery shopping through platforms accounted for 12.5%. Floristry held a 2.6% share, while other products made up 0.9%.
Evening Hours See Peak Order Activity
Tea, coffee, candy, chocolate, baby diapers, and nuts were among the best-selling items in fast trade. Orders spiked during long holidays and were most frequent in the afternoon and evening hours. The peak period for orders was between 6 PM and midnight, making up 40.8% of the total, followed by the 12 PM to 6 PM window with 38.19%.
Source: Trthaber / Prepared by Irem Yildiz