Samsung Electronics will unveil its latest artificial intelligence (AI) ecosystem experience at CES 2026, the world’s largest consumer electronics exhibition, to be held in Las Vegas from January 6–9, 2026.
According to a company statement, Samsung will kick off its CES presence two days ahead of the exhibition with its traditional “The First Look” opening event, where it will present its 2026 vision and introduce AI-driven customer experiences. The event will take place at a specially designed exhibition space at The Wynn Las Vegas.
Immersive Exhibition Inspired by Art and Museums
Samsung’s CES 2026 exhibition space has been designed using display techniques inspired by art galleries and museums, offering visitors an immersive and experiential introduction to the company’s latest products and technologies.
The large-scale venue will bring together:
- Product showcases
- Presentations and live demonstrations
- Interactive events
- Technology forums
- Meetings with business partners and key clients
All of these elements will be hosted within a single, integrated exhibition environment.
Demonstrating AI’s Role in Everyday Life
Beyond introducing new product features, Samsung will focus on demonstrating how its technologies transform daily life, using an experience-driven narrative that allows visitors to see and feel the impact of AI-powered solutions.
Under the theme “Your AI Companion for Everyday Life,” the exhibition will highlight AI applications across all major product categories, including:
- Mobile devices
- Home appliances
- Display and screen technologies
Visitors will also be able to experience how AI-powered services seamlessly connect these products, creating an intelligent and unified ecosystem.
Technology Forums on AI, Smart Homes, and Design
At CES 2026, Samsung will also host Technology Forums consisting of four dedicated sessions focusing on:
- Artificial intelligence
- Home appliances
- Digital services
- Design innovation
The forums will feature panels and discussions with Samsung experts, as well as business partners, academics, members of the press, and industry analysts.
Key topics will include industry trends, emerging technologies, and future outlooks, offering insights into how AI and connected ecosystems are shaping the next generation of consumer technology.
Source: Anadolu Ajansı/ Prepared by: İlayda Gök