Hepsiburada has released January data on consumer preferences for investment-driven purchases of silver and gold, revealing a sharp increase in demand for silver on its platform.
According to the company’s statement, interest in silver products surged by 103% in January 2026 compared with the same period last year. Demand for silver showed a steady upward trend throughout the year, becoming a regular component of investors’ portfolios.
In the gold category, demand remained strong for high-value items such as 22-carat gold bracelets. Compared with the same period last year, demand for 22-carat bracelets increased by around 50% more than demand for gram gold, highlighting continued interest in traditional investment products.
Digital jewelry shopping also expanded across Türkiye. Following the three largest metropolitan areas, Bursa, Kocaeli, and Antalya ranked as the cities with the highest volume of investment-oriented purchases. On the sales side, Çorum, Kayseri, and Diyarbakır stood out as the cities generating the highest sales volumes on the platform.
January saw intensified shopping activity toward the end of the month, driven by rising silver prices. January 28 marked the peak, with transaction volumes reaching 45% above the monthly average, the highest level recorded in the final 10 days of the month.
Hepsiburada noted that in digital jewelry shopping, technical infrastructure, seller track records, and post-delivery assurance mechanisms played a decisive role in consumers’ purchasing decisions.
Source: Anadolu Ajansı/ Prepared by: İlayda Gök