ŞOK Marketler increased its net sales revenue by 4.1% in real terms year-on-year in the first half of 2025, reaching ₺118.7 billion, according to a statement to the Public Disclosure Platform (KAP).
Operating across all 81 provinces of Türkiye, the company expanded its store network to 11,037 locations, maintaining steady growth through its extensive retail presence and competitive pricing strategy. Campaigns such as “ŞOK Ucuz Hep Ucuz” and exclusive discounts for members of its Win loyalty program helped ease consumer budgets, particularly for essential goods. Win promotions drew significant customer interest in the first half, delivering extra savings to hundreds of thousands of users.
Supporting Local Producers with ‘Amigo’ Brand
ŞOK Marketler continues to support local producers through its private-label brand Amigo, which operates under a “From Farm to Table” direct procurement model, offering customers fresh and affordable products. The Amigo range extends from nuts to dried fruits, providing healthy and budget-friendly snacks.
Award-Winning Social Responsibility and Marketing Projects
In 2025, ŞOK Marketler received multiple awards for its social responsibility initiatives, marketing, and communications efforts. The “Şok’ta Ben de Varım” project earned the Awareness Award in “Women’s Employment and Equal Opportunity in the Workplace” from the Women-Friendly Brands Platform. The company was also named “Most Reputable Brand of the Year” for the second consecutive year at The ONE Awards Integrated Marketing Awards. Additional honors came from the Effie Awards, Brandverse Awards, and Kristal Elma, totaling five separate awards.
CEO Statement
CEO Uğur Demirel expressed satisfaction with the company’s performance despite challenging conditions:
“We remain committed to delivering the highest-quality products at the most affordable prices while maintaining steady growth. Through our support for local production, collaborations with women’s cooperatives, and sustainability approach, we contribute to both society and the economy. We will continue working tirelessly to become Türkiye’s most preferred food retailer.”
Source: Anadolu Ajansı/ Prepared by: İlayda Gök