PTTAVM General Manager Hakan Cevikoglu noted that the number of users over 65 years of age registered on the PTTAVM site, which was around 300-400 thousand, approached 800 thousand.
PTTAVM General Manager Hakan Cevikoglu stated that the curfew restrictions imposed by the new type of coronavirus (Covid-19) epidemic led citizens over the age of 65 to e-commerce, saying, “In e-commerce platforms, the number of users over the age of 65, which was around 6% before, rose to 10%.”
Speaking to Anadolu Agency (AA), Cevikoglu said that they are investigating the relationship of citizens over the age of 65 with e-commerce due to the 18-24 March Seniors Week.
Explaining that citizens over the age of 65 have determined that they stay at a distance to e-commerce because they want to see and touch the product they will buy rather than just distrust, Cevikoglu pointed out that these citizens were introduced to the new channel due to the curfew during the epidemic period.
Stating that this is achieved by young people between the ages of 25-34, who are the group with the highest sales, teaching e-commerce to their elders, Cevikoglu noted the following:
“The number of users over the age of 65, which was around 6% before on e-commerce platforms, increased to 10%. With this increase, the number of users over 65 years old registered on PTTAVM, which was around 300-400 thousand, approached 800 thousand. Our citizens of this age group, whose ordering rate increased by 45%, spent 16% time on the site after the epidemic process. When we look at the purchases of our citizens over the age of 65, we see that they generally focus on categories such as grocery products, pet shop, garden, construction market and home decoration.”
Cevikoglu reported that due to the Covid-19 outbreak, there is a serious increase in sales at PTTAVM, where more than 25 million products of 25 thousand sellers are currently offered.
Source: AA / Translated by Irem Yildiz