World’s best-selling auto brand, Japan’s Toyota, expects to close 2025 with around 85,000 vehicle sales in Türkiye, with a 40% jump compared to last year, the company’s Turkish subsidiary chief executive said on Saturday.
Since the start of the year, Toyota’s passenger and commercial vehicle sales have reached 50,638 units, rising by 54.3% as of July compared to the same period last year, according to figures from the Turkish Automotive Distributors and Mobility Association.
Toyota’s Turkish market growth exceeds forecasts
CEO Ali Haydar Bozkurt noted that the Turkish automotive market had expanded beyond forecasts during the first seven months of the year, with over 715,000 units sold by a 6.5% increase, and could end 2025 with close to 1.3 million units sold nationwide.
Bozkurt said stronger allocations from the manufacturer could push sales above the 85,000 target.
Corolla Cross Hybrid demand outpaces supply
He also noted that commercial vehicle demand rose particularly sharply, with sales nearly doubling compared to the same period in 2024 to 8,483. Bozkurt stated that commercial models will likely make up 20% to 25% of Toyota’s total sales going forward.
He also highlighted Türkiye as Europe’s largest market for the Corolla Cross Hybrid, though supply remains insufficient to meet demand.
Recent tax hike to pressure Toyota’s pick-up segment
The CEO also predicted that the new Special Consumption Tax (SCT) adjustment, which mainly affects electric,commercial, and imported vehicles while easing the burden on domestically produced models, would reduce sales of 4×4 pick-ups in particular while boosting demand for 4×2 versions.
Toyota does not currently operate a manufacturing plant in Türkiye and relies on imports, leaving it more exposed to the latest SCT hike.
The Japanese carmaker retained its position as the world’s best-selling brand in the first half of 2025, with sales rising 7.4% to 5.5 million units.
Source: turkiyetoday