Business

Turkey: Year-end target in mineral exports is $6 billion

Noting that they want to close this year with approximately $6 billion in mineral exports, Turkish Exporters Assembly (TIM) Industry Council Mining Industry President Rustem Cetinkaya said, “Digital marketing has come to the fore in international trade. In this sense, the marketing support given to exporting sectors needs to be updated.”

Turkish Exporters Assembly Sectors Council Mining Industry President Cetinkaya stated that they want to close this year with an export of nearly $6 billion.

Cetinkaya, in his written statement, stated that the mining industry, which achieved an export of $5 billion 398 million 731 thousand in the January-November period of this year, focused on branding and structural reforms.

Stating that they want to close the year with an export of nearly $6 billion, Cetinkaya said:

“Digital marketing has come to the fore in international trade. In this sense, the marketing support given to exporting sectors needs to be updated. Printed paperwork is getting less and less in the world. Digital marketing is now being done. Today, how valuable an athlete is is measured by Instagram followers. So everything is in the digital world. But I think we are not up to date on digital promotional commodities as a country. Supports need to be updated further here. Conventional works will of course continue, but now it has to change its weight and budget. In order for your content to reach target audiences, significant budgets must be allocated.”

“THE WAY SHOULD BE PAVED FOR THE PEOPLE WHO WILL BENEFIT FROM BRANDING”

Rustem Cetinkaya, emphasizing the importance of collective action in branding, said, “Branding, the country’s branding culture, should be established as a social consciousness. Unless we act with this awareness, our spot promotion activities will be insufficient. Of course, our goal should be to produce high-tech products, but in terms of branding, Italy is the closest country to us in terms of production style and technology. They’re branding amazing. Wherever you go in the world, Italians have a very serious work on design. You can see these examples in every sector such as Italian cuisine, Italian textile, Italian chocolate. While the Germans produce value-added technological products, the Italians produce value-added brands. Turkey can do this, but for this we need to work collectively. It is a community consciousness and a cultural movement. The way should be paved for the people who will benefit from branding.”

Source: Sabah / Translated by Irem Yildiz

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