Startups

Pointship, the digital asset marketplace established in Estonia by Turkish entrepreneurs, received investment from Startup Wise Guys

Pointship, the new generation digital asset marketplace, which allows its users to evaluate all kinds of rewards and points before their expiration date, received investment from Startup Wise Guys. Pointship will use this investment in product development and opening up to new markets.

Pointship, an Estonia-based startup that converts unused rewards and benefits such as miles and points, game credits, event tickets, hotel rewards, into NFTs and trades them between members with tokens, has completed a new investment round.

Pointship, which was launched in January 2021 with its beta version and currently has more than 25,000 members worldwide, aims to enter new country markets by expanding its team with the investment from Startup Wise Guys. Pointship will use this investment to develop and expand the features offered in the app, as well as to increase its marketing activities internationally, particularly in regions such as Europe, South America and the Middle East.

Pointship co-founder and CEO Egemen Cakmak said: “Customers may forget to use the rewards and points they receive from institutions before they expire, or they may not use them because they are not needed for the moment. However, these are all acquired digital assets. Therefore, there was a need to preserve them and convert them if desired. From this point of view, Pointship was born, a digital asset marketplace where unused rewards and points are collected under a single roof, securely stored and traded between users. We are happy that our startup, which is growing day by day, has received its first corporate investment from Startup Wise Guys. We aim to make all kinds of rewards and values shareable through our platform.”

Pointship Co-Founder Merter Unsal said, “We believe that this platform we have created is a solution for many consumers. This investment we have received indicates that we are on the right track and the high potential of our application. It is a pleasure to be selected for a very important FinTech acceleration program in Europe such as Startup Wise Guys. Apart from the investment made by Startup Wise Guys, we are very excited about the network and the benefits it will provide. We aim to meet the needs of digital platform players by accelerating our product development process with investment and growing in the game industry.”

Gunce Onur, Partner of Startup Wise Guys, the leading investment fund of Eastern Europe, established in Estonia in 2012, said the following about their investment: “As Startup Wise Guys, it is among our priorities to support FinTech startups that provide solutions to consumers’ needs by offering innovative solutions. In this context, we believe that Pointship, which brings a new breath to the concept of money, will make the lives of users easier in this period when the whole world is faced with the reality of inflation. As Startup Wise Guys, the value we offer to startups is not just our investments; I would like to underline that we also have support such as mentorship support by experts in the field and our wide network.”

Source: Egirisim / Translated by Irem Yildiz

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