Turkish Investors Eye Ethiopia: East Africa’s Rising Star

Ambassador Encourages Stronger Economic Ties as Ethiopia Presents New Opportunities

Turkish investors are increasingly turning their attention to Ethiopia, hailed as the rising star of East Africa. Turkiye’s Ambassador to Ethiopia, Berk Baran, has called on Ethiopia to create more favorable conditions for Turkish investors. Speaking in Addis Ababa, Baran emphasized Ethiopia’s strategic importance and growth potential in the region.

Baran’s comments came during a meeting with Turkish Diyanet Foundation (TDV) officials and volunteers, where he praised TDV’s charitable efforts, especially in Africa.

In an interview with AA, Baran highlighted the long-standing historical ties between Turkiye and Ethiopia, which initially flourished through coffee trade. Over time, these relations have expanded, making Turkiye the fourth largest investor in Ethiopia, particularly in the textile and construction sectors. Despite a recent dip in investments, efforts are underway to revive Turkish economic presence in the country. Current bilateral trade is around $300 million, with key imports from Ethiopia including coffee and sesame, while Turkiye exports machinery, auto parts, and construction steel.

“Ethiopia: A Hub of Untapped Potential”

Ambassador Baran sees immense potential for enhancing both commercial and economic relations between the two nations. “Ethiopia is a rising value at the heart of East Africa. We believe this interest will only grow. We urge Ethiopia to create conditions that are more attractive for Turkish investors. Despite occasional challenges, we are committed to resolving issues and strengthening these ties,” Baran stated.

He advised Turkish investors to approach the Ethiopian market with realistic expectations and to seek local partnerships to navigate the business landscape effectively. Baran also encouraged investors to explore opportunities beyond the capital, Addis Ababa, to fully grasp the region’s potential.

Cultural Connections and Growing Interest

Baran noted the Ethiopian public’s strong interest in Turkiye, fueled by the popularity of Turkish TV series. “Many Ethiopians learn Turkish by watching these shows and engaging with Turkish content on social media. As the Turkish Ambassador, I am proud to witness the respect and admiration for our country,” he said.

Furthermore, the increasing number of Ethiopian students receiving scholarships from the Presidency for Turks Abroad and Related Communities (YTB) has led to a growing presence of Turkish-speaking professionals in Ethiopia’s bureaucracy, politics, and academia. Baran concluded, “These individuals are true friends of Turkiye. When asked about their strong affinity for our country, they often say, ‘Look not only at those who love but at those who make them love.’ This sentiment fills me with pride and joy.”

Source: AA / Prepared by Irem Yildiz

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