Enhencer AI Ads received an investment of $1 Million in the investment round led by Diffusion Capital Partners (DCP). Bogazici Ventures and Mert Kacmaz also participated in the tour.
SaaS platform Enhencer offers efficient advertising solutions to e-commerce businesses of all sizes and provides optimum return on investment.
It received an investment of $1 million in the investment round led by Diffusion Capital Partners (DCP). Bogazici Ventures and Mert Kacmaz also participated in the tour.
The innovative platform brings together features such as AI Ad Launcher, AI Ad Creatives and AI Ad Audience Targeting, and with an artificial intelligence model that learns from customer behavior; ensures that ads are shown to customers with high purchasing potential and continues its journey by providing innovative AI Ads services to more than 1000 e-commerce companies in more than 50 countries around the world.
Enhencer’s Journey
- 2018: The first Minimum Viable Product (MVP) target was achieved and the product was launched.
- 2019: KocSistem received the “Startup of the Year” award on the Techsquare entrepreneurship platform.
- 2020: AI Ad Audiences for Meta and Google Ads launched.
- 2022: Shopify Native App launched.
- 2024: AI Audience Network and AI Ads Launcher for Meta Ads are launched.
Enhencer, founded by Olcay Ozturk, became one of the 12 startups that stood out in the 6th period of the Workup entrepreneurship program in 2020. In October of the same year, Enhencer received a seed investment of $200,000 from Mert Kacmaz, Cagri Cebe, Serkan Tutar, Cagri Emre Korkmaz, Arzu Umur, Enis Ulusoy and Geometri Ventures.
SaaS platform Enhencer, which simply predicts purchasing behavior with machine learning, received an investment of $700 thousand in 2022 under the leadership of Diffusion Capital Partners (DCP). Bogazici Ventures, Geometri Ventures and individual investors Umut Senol and Arzu Umur also participated in the round.
Enhencer CEO Olcay Ozturk said the following about his post-investment projections. “Choosing the right target audience in advertising processes, creative work to improve click rates and reducing unit advertising costs, which increase with the growth of the advertising market, are among the factors that make the growth processes of e-commerce businesses the most difficult. We use artificial intelligence technologies to improve the profitability of these companies and ensure that they obtain quality traffic at affordable costs. As the Enhencer – AI Ads team, our main mission is to help these companies grow by ensuring they spend their budgets in the best way.”
Source: Egirisim / Prepared by Irem Yildiz