Startups

Puan Harca received an investment of $1 million from iWallet

By combining the points earned from different debit cards on a single platform and allowing them to be spent, Puan Harca received an investment of $1 million from iWallet.

iWallet, which develops solutions that make a difference in flexible fringe benefits, invested in a valuation of $1 million to Puan Harca, a digital wallet application that was founded in December 2020 by the two founding partners, Ertugrul Guler and Soner Kavlak, that allows consumers to track and combine their accumulated points on different bank cards through a single application.

‘We are targeting 1 million customers by the end of the year’

Puan Harca Co-Founder Ertugrul Guler, who talked about the investments and practices they received, said: “With the technological infrastructure we offer, we provide users with two of the most important concepts in life: time and money. As Puan Harca, we earn users’ points that are usually forgotten and deleted on their cards. We support the reward programs of all banks in Turkiye, including World, Axess, Maximum, Bonus, BankKart, Paraf, CardFinans and Advantage. Our customers who download the application to their phones; You can use your points in nearly 50 domestic and foreign brands such as Hepsiburada, Yemeksepeti, Getir, Migros, IstanbulKart, MetropolCard, Carrefour, A101, Amazon, Boyner, Madame Coco. With the investment we received from iWallet, we aim to reach more consumers in a short time and accelerate new brand agreements. We aim to reach 1 million members by the end of 2023. Our ultimate goal is to be an application where every bank customer is a member, and that constantly improves itself with the new brands we add to our structure as well as the points.”

“Puan Harca broke a new ground”

iWallet General Manager Harun Soylu, who made a statement about the Puan Harca investment, said, “As iWallet, it is our important mission to invest in technology-developing startups in our sector, providing the employees of companies with the opportunity to shop at thousands of physical and online stores that are contracted by offering fringe benefits to their employees. With its unique approach, Puan Harca broke new ground by making the points that users often forget and miss the opportunity to benefit from. As iWallet, we will continue our strategic support with our investment in Puan Harca”

Source: Egirisim / Prepared by Irem Yildiz

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