Turkiye Named Top Developing Country in Southern Europe for Tourism

According to the Travel and Tourism Index 2024 (TTDI) report by the World Economic Forum (WEF) in collaboration with the University of Surrey, Turkiye has emerged as the “best developing” country in Southern Europe for travel and tourism.

The Ministry of Culture and Tourism announced that Turkiye’s record-breaking growth in tourism was confirmed by the biannual report, which analyzes the travel and tourism sectors of 119 countries across numerous factors.

Turkiye climbed eight spots to rank 29th among 119 countries, achieving an index score of 4.39%—10.6% higher than the global average and 3% above the European average.

This significant rise positioned Turkiye as the leading country in the Southern Europe category, surpassing countries such as Croatia, Italy, Malta, and Spain.

Turkiye is the 2nd country that prioritizes tourism the most

According to the Travel and Tourism Development Index, Turkiye made 14% progress in the travel and travel and tourism prioritization indicator, rising 18 places and becoming the 2nd country in the world.

Turkiye, which is also developing in its air transportation infrastructure, rose 10 places in this indicator of the index and managed to enter the top 10 countries in the world, ranking 8th.

Turkiye, which maintains its 13th place in the report’s cultural assets indicator, rose 7 places to 16th place in non-entertainment areas.

While there was an increase of 24 places in the natural resources criterion, Turkiye ranked 32nd in this category.

In the index, price competitiveness, tourist services and infrastructure, safety and security, human resources, labor market, demand sustainability and business environment were reported as Turkiye’s indicators open to development.

Sustainability gained importance in the renewed index

The World Economic Forum published its study on global tourism mobility as the Travel and Tourism Competitiveness Index (TTCI) every two years between 2007 and 2019.

The report, whose indicators were changed after the coronavirus outbreak, began to be published as the Travel and Tourism Development Index (TTDI) after 2022, and sustainability-related indicators gained weight in the index.

The index, which was published with new data sets, sources, and methodology, was also provided data through the ‘Executive Opinions Survey’ conducted in coordination with the ‘Competitiveness Forum,’ a joint initiative of Sabancı University and TUSIAD, with data providers including international organizations such as the World Travel and Tourism Council, the United Nations World Tourism Organization, and the International Air Transport Association.

The index of the World Economic Forum can be accessed at ““.

Source: Trthaber / Prepared by Irem Yildiz

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