While Volkswagen was the most preferred brand in Turkiye’s second-hand online car market last month, on a model basis, Clio was the most sold passenger car and Doblo was the most sold in light commercial.
According to the data compiled by the AA correspondent from Indicata’s second-hand online market report, sales in Turkiye’s second-hand online passenger and light commercial vehicle market increased by 1% last month compared to the same month of 2022, reaching 125 thousand 935. The share of automobiles in sales was determined as 82% and the share of light commercial vehicles was 18%.
Looking at the January-August 2023 period, that is, the total figures for 8 months, there was a 5% increase in the number of advertisements and a 13% increase in sales compared to the same period last year.
The 10 best-selling brands took a 76% share of the market
The most preferred automotive brand (passenger and light commercial) in the second-hand online market in August was 16 thousand 728 Volkswagens. This was followed by Renault with 15 thousand 735 units and Fiat with 14 thousand 64 units.
In the sales ranking, Ford with 12 thousand 4 units, BMW with 7 thousand 642 units, Opel with 6 thousand 616 units, Mercedes-Benz with 6 thousand 411 units, Peugeot with 5 thousand 898 units, Hyundai with 5 thousand 629 units and Toyota with 4 thousand 871 units were among the top 10. .
In August, the top 10 brands in question accounted for 76% of the 125,935 vehicles sold in the second-hand online passenger and light commercial vehicle market.
On the other hand, the best-selling brands in the January-August period were recorded as Volkswagen, Renault and Fiat.
Clio ranked first
A total of 103 thousand 717 passenger vehicles were sold in the second-hand online passenger car market in August. Renault Clio became the most preferred model of August with 4 thousand 911 units.
Clio was followed by Passat with 4 thousand 818 units, Egea with 4 thousand 565 sales, Megane with 4 thousand 539 units, Focus with 3 thousand 136 units, Corolla with 3 thousand 123 units, and Astra with 2 thousand 654 units, BMW 5 Series with 2 thousand 643 sales, BMW 3 Series with 2 thousand 605 sales and VW Polo with 2 thousand 537 sales.
The 10 models in question constituted 34.3% of total passenger car sales.
The most preferred models in the 8-month period of the year were Egea, Clio and Passat.
The most preferred light commercial vehicles
Last month, 22 thousand 218 light commercial vehicles were sold in the online market. Fiat Doblo was the most preferred model in August with 3 thousand 164 units.
Ford Transit/Tourneo Courier ranked second with 3 thousand 154 units and Fiat Fiorino ranked third with 2 thousand 701 sales. These models were followed by VW Cady with 1,323 sales, Ford Transit/Tourneo Connect with 1,292 units, VW Transporter with 1,206 sales, Ford Transit with 1,073 sales, Renault Kangoo with 940 sales, Citroen Berlingo with 727 units and Peugeot Partner with 705 units.
The 10 models in question constituted 73.3% of total light commercial vehicle sales.
Looking at the January-August period, the best-selling light commercial vehicle models were Doblo, Fiorino and Ford Transit/Tourneo Courier.
While the sales speed in the Turkish market was 57 days on average in August, the fastest selling brand was Fiat with 48 days. The slowest selling brand was determined to be BMW with a sales rate of 69 days.
More than 450 thousand second-hand vehicle data is analyzed daily
Indicata, a business intelligence set consisting of the combination of machine learning, artificial intelligence and big data, scans the second-hand online vehicle market in Turkiye and analyzes more than 450 thousand second-hand vehicle data daily.
The sales data in the report is based on the advertisement data placed by more than 40 thousand institutions and organizations engaged in second-hand trade in the online market. These include listing sites such as sahibinden, Arabam, Letgo, VavaCars, as well as corporate second-hand websites of OEMs, institutions and platforms where high volume sales occur, such as Leaseplan, Intercity and Otokoc.
The figures do not include data on individual vehicle advertisements. Institutions engaged in second-hand trade on the online platform withdraw the advertisements of the vehicles they offer for sale for two reasons. First, it republishes the ad by revising the prices of the vehicles in the ad according to changing market conditions. Indicata also tracks when the announcements in question are published again.
Secondly, the trading institution withdraws the advertisement because it has sold its vehicle and publishes an advertisement for a vehicle that it will offer for sale again. This second group of vehicle advertisements, that is, vehicles that are completely removed from the advertisement, are considered “sales”.
Source: AA / Prepared by Irem Yildiz