EVERMORE spans more than 7 million square feet of gross floor area with a projected gross development value exceeding AED 25 billion
BEYOND Developments has unveiled EVERMORE, its first fully master‑planned destination on Marjan Beach in Ras Al Khaimah. This marks a significant milestone in the company’s 2026 growth strategy and its expansion beyond Dubai.
Positioned as a long‑term cultural and residential district, EVERMORE introduces a new vision for waterfront living. It blends French classical elegance with contemporary architecture, lush landscapes, and human‑centred placemaking.
Set on a prime beachfront site directly opposite Wynn Al Marjan Island, EVERMORE occupies one of the most strategic plots within the emirate’s emerging Beach District. The development is framed by uninterrupted sea views on one side. Meanwhile, what will become Marjan’s largest botanical garden sits on the other. This creates a setting where architecture, hospitality, and public spaces are interwoven with water and greenery.
Designed for a fully pedestrian environment
The masterplan is anchored by 250,000 square meters of landscaped open space, including a central botanical garden, and is designed as a fully pedestrian environment. Shaded walkways and green corridors connect the garden to 3.5 kilometers of accessible beachfront. In turn, this reinforces walkability, wellbeing, and year‑round outdoor living.
The destination integrates residential, hospitality, and retail components, including 1 million square feet of hospitality and branded residences, alongside a festival plaza, botanical souks, an F&B village, and a continuous beachfront promenade.
Leaders’ insight
Mahdi Amjad, Founder and Executive Chairman of BEYOND Developments, said: “Ras Al Khaimah is witnessing a new phase of development, underpinned by disciplined planning,rising global relevance and the long-term vision of its leadership whose support has been instrumental in enabling our entry into the emirate.”
“The new masterplan, EVERMORE, spans more than 7 million square feet of gross floor area with a projected gross development value exceeding AED 25 billion. It brings together an exceptional coastal destination with world-class design, hospitality, and community-led placemaking.
“It stands as a defining milestone in our journey, marking our first expansion outside Dubai and first destination in Ras Al Khaimah, and reflecting our commitment to contributing meaningfully to the Emirate’s urban, tourism, and economic evolution,” Amjad added.
Abdulla Al Abdouli, Group CEO of Marjan, said: “EVERMORE represents a significant milestone for Marjan Beach and Ras Al Khaimah. As the second-largest masterplan within our portfolio, it strengthens Marjan Beach’s evolution as a destination where lifestyle, hospitality, and nature come together to shape the future of the emirate.”
“We are proud to partner with BEYOND on this transformative development, which will serve as a defining anchor for Marjan Beach and a key chapter in Ras Al Khaimah’s real estate and tourism growth story. This masterplan adds a meaningful new layer to the beach’s evolution. Moreover, it strengthens its positioning as a global lifestyle and investment destination,” Al Abdouli added.
Generational destination
EVERMORE’s launch was staged through an immersive, multisensory experience that translated the spirit of the masterplan into a live narrative, using light, sound, and theatrical storytelling to evoke the destination’s future character. Architecturally, the development reinterprets classical French principles — proportion, symmetry, and timeless order —through a modern lens. The design features cascading buildings intended to maximise views, daylight, and privacy. Additionally, comfort is enhanced through wind‑flow strategies, shaded routes, and dense greenery.
Conceived as a generational destination, EVERMORE aligns with Ras Al Khaimah’s Vision 2030. It also contributes to the emirate’s evolving urban and economic landscape.
Source: economymiddleeast