In the first half of the year, the total sales of the member companies of the Turkish White Goods Manufacturers Association in 6 main products, including domestic sales and exports, increased by 41% compared to the same period of 2020 and amounted to 17 million 426 thousand 912 units.
Turkish White Goods Manufacturers Association (TURKBESD) shared the first half-year results and developments related to the sector with the public in an online press conference.
Underlining that an inflationary trend has started in the world, Can Dincer, Chairman of the Board of Turkish White Goods Manufacturers Association (TURKBESD), mentioned the causes and consequences of this situation, and stated that a little more inflation will be seen in developing countries.
Dincer also touched upon the effects of house sales on the white goods sector.
“WE ARE AN IMPORTANT SECTOR THAT PROVIDES TURKEY MORE THAN $4 BILLION”
Providing information about the first half of 2021, Dincer said that Turkey continues to be the world’s second-largest white goods production base.
Noting that the sector is an important sector with a current account surplus of more than $4 billion, Dincer said:
“For Turkey, we have a very serious potential for growth. Just as there is a race and competition in every subject in the world, there is of course a great competition in the white goods sector. Thanks to our efforts for years, our R&D, technology investments, export potential and branded sales, we are now in second place in the world. This is something we can be proud of, but there is a huge difference in production between us and China, which is the winner. While we have 30 million units, China has 240 million.
Of course, we will be proud of ourselves, but we want to make a more aggressive growth plan, we want to grow more. Because we want to get a bigger share of this big pie in the world. China has a large population, maybe we won’t be the first, but I want to share that we have the chance to grow both the domestic market and the export markets even more in large numbers, and that we have ambition and belief.”
IN 2020 INCREASE, SALES, AND PRODUCTION PACE WERE ACHIEVED
Reminding that they completed 2020 with 29.7 million units, Can Dincer shared the following information:
“A significant increase, sales and production pace were achieved in Turkey in 2020. In 2021, very strong figures came in January-June. We observe that our successful graph of last year continues in domestic sales. In January-June 2021, Turkish sales of 6 main products increased by 27% compared to the same period of the previous year, reaching 4.6 million units. Last year, there were serious problems in exports in European markets, especially in March, April and May, due to lockdowns and pandemics. In the first half of 2021, we reached 12.8 million units with an increase of 47%.
We achieved a 48% increase in production over last year. Total sales of TURKBESD member companies, including domestic sales and exports, increased by 41% compared to the first half of 2020 and amounted to 17 million 426 thousand 912 units.”
5% REDUCTION IN JUNE
In June, domestic sales decreased by 5% compared to the same period last year, while exports increased by 29%, exceeding the 2 million 200 thousand limit. In June, we passed the 3 million mark in production and achieved a 20% growth.”
Noting that there was not much change in the ranking and figures of exported countries, Dincer emphasized that there may be periodic shifts due to the epidemic.
TURKBESD President Can Dincer said, “Our industry gave a very good test in both Turkey and export markets in the first 6 months of the year. As of June, we started to feel the impact of high base effect and decreasing house sales in the domestic market. The course of Covid-19 and its effects on the economy will be decisive in our sales in the coming period.”
“CONTINUING VACCINATION IS VERY CRITICAL FOR THE FUTURE PROCESS”
Answering the questions of journalists within the framework of the meeting, Dincer stated that the course of vaccination is critical in order to be able to predict the end of the year.
Dincer said, “The demand of the consumer was high, but the producers in Turkey managed to meet the demand effectively at the right time. In that respect, there is a high demand in the first 6 months and we are now in the summer season. Weddings are critical here. In 2020, there was a serious contraction in weddings compared to 2019. But our impression is that there has been a serious leap in weddings this year. We think that there will be a 25% increase in the minimum number of weddings. There is a busy wedding season in July, August and September, and we think this will reflect on white goods sales.”
Source: NTV / Translated by Irem Yildiz