Yildiz Ventures accelerated the investment evaluation process with Asana

Yildiz Ventures has accelerated its investment evaluation by 50% by centralizing its entire workflow and team of 300 people on a single platform.

Yildiz Holding’s venture capital firm Yildiz Ventures prefers the Asana platform to speed up the investment evaluation process and increase efficiency. Yahya Ulker, CEO of the firm, brings together the latest technologies and applications to help Yildiz Ventures enrich the startup ecosystem and act faster when evaluating investments.

Yahya Ulker, who foresees that the productivity of the company will increase by centralizing the works on a single platform, transferred his team of 300 people and the entire execution process to Asana. Before starting to use Asana, company employees could not benefit from the efficiency provided by standard processes, as there was no way to follow all the projects and communication taking place throughout the company due to the use of various tools and various applications. About the change in the company’s way of doing business with Asana, Yildiz Ventures CEO Yahya Ulker said, “Asana automates our routine work and creates synchronization between different teams of Yildiz Ventures and the companies in the portfolio.”

The quest for a world-class collaboration platform

When Yahya Ulker became the CEO of Yildiz Ventures in 2019, he sought a business management that had more features than the individual task managers he used before. It evaluated more than 10 tools and decided on Asana for its ability to support collaboration across the entire company.

Yahya Ulker and several of his team started using Asana to manage their business. Yildiz Ventures also recruited Omtera, a business partner of Asana and a management consulting firm, in 2020 to accelerate Asana adoption and optimize usage.

Strengthening workflows with Omtera

After starting to work with Omtera, Yildiz Ventures increased the rate of use of Asana among employees from 20% to 95%. The application process was carried out by Murat Yilmaz, the founding partner of Omtera.

Omtera Founding Partner Murat Yilmaz explains this process as follows. “Yildiz Ventures had many business inputs and outputs from holding companies, subsidiaries and companies in the investment process from many different groups. They needed a centralized and easy-to-use platform to organize all requests and relationships, manage business and see the big picture.“

Omtera started by meeting with each team to understand their workflows and hotspots, and then helped create those workflows within Asana.They included processes that were previously offline or managed through other tools, connected processes between teams, and enabled teams to use features like form, automation, and integration. In addition, they organized specially prepared Asana trainings for teams of employees at all levels.

Today, all teams at Yildiz Ventures are using processes in Asana to make faster and smarter decisions. As a result, they report 40% faster execution of business processes, 35% reduction in time-consuming work and 80% increase in strategic work, and 35% reduction in time spent on emails and 55% reduction in time spent searching for information.

“We regularly share Asana’s roadmap with product updates with the whole team so that Yildiz Ventures can plan accordingly and not invest in unnecessary vehicles,” says Omtera Co-Founder Murat Yilmaz.

Management from A to Z with Asana

Asana and its integrated applications are used to monitor OKRs and report progress across Yildiz Ventures, manage deal flows, track ongoing investments, manage HR demands, IT needs, active sprints, legal contract follow-ups, supplier management and product roadmaps, and in-company coordination.

Thanks to the workflows in Asana, Yildiz Ventures can act more agile to seize the opportunities in its market. Yahya Ulker, CEO of Yildiz Ventures, said, “Asana allows us to see and follow things from every angle, so we can pinpoint the productive and inefficient sides.”

Yildiz Ventures Investment Director Ecem Altiok explains the process as follows. “With Asana’s help, we have created a unique workflow that allows us to fully automate our investment evaluation steps to find the best startups to finance.”

Source: Egirisim / Translated by Irem Yildiz

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