Ford reported record-breaking sales for the F-150 Lightning in November, selling nearly 4,400 electric trucks, marking a 100% increase compared to the previous year.
This surge follows a 46% decrease in Lightning sales in the third quarter, attributed to a production ramp-up after a six-week shutdown.
Ford aims to triple EV pickup production by revamping its Rouge EV plant in Michigan, despite recent announcements of resizing and re-timing investments,including a $1.5 billion cut in spending and a reduction in jobs to 1,700.
October saw a 52.4% increase in Lightning sales compared to 2022, and the November record was achieved despite Ford scaling back on EV investments.
The company introduced incentives in October, offering up to $15,000 off on Lightning purchases or leases.
While Ford set a record in November, Lightning sales remain below expectations. The company delayed its 600,000 EV run rate goal, cut one of three shifts at the Rouge EV facility, and is pushing back $12 billion in EV spending.
Ford’s CEO, Jim Farley, mentioned more EV sales news to be revealed on Monday, indicating ongoing developments in the electric vehicle market.
Despite facing increased competition, such as Tesla’s Cybertruck, Ford added a new “Flash” trim to the 2024 Lightning lineup, emphasizing modern features, extended range, tech-loaded interiors, Ford’s Tow Tech Package, and a heat pump, starting at $69,995.
Source: electrek