Business

Pionr Aims to Become the Financial Guide for Three and a Half Million Micro Enterprises with its Norma Acquisition

Pionr, one of the leading players in the fintech industry, announced that it has acquired Norma, which brings a different approach to the financial needs of SMEs and attracts attention with its innovative solutions.

With Norma, Pionr aims to enable micro-enterprises, called small and medium-sized businesses, to manage their basic financial transactions such as commercial account opening, card and money transfers, invoice tracking, etc., on a single platform. Norma customers can also perform services such as company establishment and virtual office rental easily and effortlessly through the application. It is also possible to make easy and free money transfers via TR IBAN account and Norma Visa Card via FAST and EFT 24/7.

SMEs can also benefit from commercial loans, digital insurance, mobile POS and free loyalty program with Norma. All these transactions work integrated with each other and businesses can keep their financial situations under control from a single screen. Providing solutions to the basic problems of small and medium-sized businesses, Norma offers the opportunity to meet customers’ needs from a single point and improve business processes, enabling businesses to focus on their own potential, leading to a more productive future. Stating that he was very happy to announce that Norma, a leading force in meeting the unique needs of SMEs, has joined Pionr, Pionr Founder Yakup Sezer made the following statements: “As Pionr, we believe that micro businesses are not valued enough and there is a serious gap in this field. We want a microenterprise that establishes its own business to be able to manage all its needs from a single place since its establishment, and with these insights, some services such as a financial autopilot can be performed automatically in the future. We aim to reach an important milestone with 585,000 transactions in 2024, 2.2 million in 2025, 4.5 million in 2026 and 12 million transactions in 2027.”

The Number of Businesses Preferring Norma Is Increasing Every Day

Pionr Founder Yakup Sezer stated that they offer a comprehensive financial products platform that goes beyond traditional banking services for small and medium-sized businesses that are just starting their operations or are already operating. “As Norma, we take commercial banking one step further and focus on meeting the needs of the business world by offering comprehensive services such as account management, card services, money transfer, invoice issuance and accounting, as well as our solutions such as credit, mobile POS and open banking. We will soon offer services such as direct bank accounts and international money transfers to meet the financial needs of companies and sole proprietorships operating in the global market. Our aim is to enable businesses to access private banking solutions at an international level and meet their financial needs in the fastest and easiest way. We aim to take the financial experience to an even higher level with this acquisition, which will add value to sole proprietorships, small and medium-sized businesses in our country.”

Norma currently has 15 thousand users, and this number is increasing day by day with customer-oriented innovations such as basic banking, pre-accounting, financial consultancy, open banking, e-transformation solutions, company registration and virtual office address.

In the coming months, the scope of the service provided will be further expanded with solutions such as payments directly linked to mobile POS, e-invoice financing, fast digital insurance and Norma Sadakat. The company aims to become the main assistants of businesses in financial management in the long term.

Source: Startupteknoloji / Prepared by Irem Yildiz

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