Apple yesterday announced its new 2023 Pride band for Apple Watch. The new Pride Edition Sport Band features speckled rainbow-colored pills on a white background, and will be available to buy from Apple Stores starting May 24.
Alongside the band, a new Apple Watch Pride Celebration face and iPhone wallpaper will also be available next week, with a matching visual design.
Apple says the new sport band is “inspired by the strength and beauty of the LGBTQ+ community.” It features the original pride flag rainbow colors, as well as black and brown to represent Black and Latin communities. Additionally, the light blue,pink, and white colors represent transgender and nonbinary individuals.
Each Pride band is unique as the production process means the pills are offset slightly for each band during the compression molding process.
The new band costs $49 and goes on sale from May 24.
The new Pride Celebration face requires watchOS 9.5 and will be available for free for all Apple Watch models, in 41 mm and 45 mm sizes. To get the new iPhone Pride wallpaper, you’ll need to be running iOS 16.5.
Apple says the new watch face and iPhone wallpaper will be available next week, implying iOS 16.5 will be released to the public next week. Both watchOS 9.5 and iOS 16.5 are currently in developer beta.