Lutfi Bayraktar, Chairman of the Board of Directors of the Hazelnut Agricultural Sales Cooperatives Union (FISKOBIRLIK), stated that they have an export volume of $1 million to Libya in 2021, and that they aim to increase this figure to $2 million in 2022.
In a written statement from FISKOBIRLIK, it was stated that the union, which has accelerated its export activities in the last three years, continues to open up to new markets in the sale of hazelnuts and products.
In this context, it was stated in the statement that the delegation from Libya was hosted at Giresun Integrated Hazelnut Processing Facilities, and it was noted that current studies and new commercial agreements were discussed during the visit, which was also attended by FISKOBIRLIK Chairman of the Board Bayraktar.
Bayraktar, whose evaluations were included in the statement, stated that hazelnut is the most important agricultural product in Turkey in terms of exports. Bayraktar stated that exports are mostly made as natural hazelnut kernels and continued as follows:
“There is a serious financial loss here. Because when we process and sell the product we produce in our own industry, we can generate 5-10 times more income. Here, factors such as establishing the necessary industrial infrastructure, branding and marketing come to the fore. We, as FISKOBIRLIK, have made significant progress in the sales and marketing of final products in the domestic market. Now, we are transferring the experience we gained from here to export activities.”
Emphasizing that the search for new markets in exports continues, Bayraktar said:
“Libya is one of the important export points of FISKOBIRLIK. We had an export volume of $1 million in 2021. Our target for 2022 is to increase this figure to $2 million. We are progressing well as of the first 3 months. However, the most important issue for us is that all of our exports to Libya are made over the final product, spreadable hazelnut cream. In this respect, Libya is one of the most important destinations of our export strategy. Our future target is to increase the volume of finished product exports and the number of countries. Our field and marketing efforts in this direction continue.”
Source: Sabah / Translated by Irem Yildiz