The market share of German automotive brands in Turkiye fell to 16.81% in the January-April period, with BMW and Audi experiencing the most significant declines.
According to data from the Automotive Distributors and Mobility Association (ODMD), overall sales in Turkiye’s new automobile and light commercial vehicle market rose by 11.3% year-on-year, reaching 371,438 units. Within this, automobile sales increased by 16.62% to 294,837 units, while light commercial vehicle sales decreased by 5.2% to 76,601 units.
Despite their long-standing presence and high sales figures in Turkiye, German brands like BMW, Audi, Volkswagen, and Mercedes-Benz are facing increasing competition, particularly from Chinese manufacturers. Currently, nine German brands are active in the Turkish market, but their collective market share is declining.
Top-Selling German Brands and Market Shifts
Volkswagen led German brand sales with 25,375 units sold in the first four months of the year, followed by Skoda with 11,705 units, and Mercedes-Benz with 11,299 units. BMW and Audi, which saw the largest year-on-year declines, sold 5,318 and 5,079 units, respectively. Audi’s sales dropped by 38.3%, BMW’s by 24.46%, and Porsche’s by 17.79%.
In total, German brands sold 62,458 units in the January-April period, representing 16.81% of the market. This is a decrease from 17.53% in the same period last year and a notable drop from around 19% in 2022.
As new players, particularly from China, enter the Turkish market and increase their presence, German automakers are finding it increasingly challenging to maintain their market position.
Source: AA / Prepared by Irem Yildiz