While Fiat was one of the most preferred car brands in the Turkish second-hand online car market last month, Egea stood out as the most preferred car brand in passenger cars and Doblo in light commercial vehicles on a model basis.
According to the data compiled by the AA reporter from Indicata’s second-hand online market report, 354 thousand 743 corporate advertisements were published in online media in January. While there was a 9% decrease in the number of advertisements compared to the same period last year, the number of sales increased by 11% compared to the same period and reached 181 thousand 774.
In December 2023, 168 thousand 421 vehicles were sold. Thus, sales increased by 7.9% on a monthly basis in January.
Top 10 best selling brands
The most preferred automotive brand (passenger and light commercial) in the second-hand online market in 2023 was Fiat with 24 thousand 258 sales. This was followed by Volkswagen with 20 thousand 339 and Renault with 20 thousand 125.
In the sales ranking, Ford came in fourth place with 19 thousand 183 units, and BMW came in fifth place with 15 thousand 538 units. Opel was in the top 10 with 8 thousand 300 units, Hyundai with 8 thousand 47 units, Peugeot with 7 thousand 833 units, Citroen with 7 thousand 445 units and Mercedes-Benz with 7 thousand 423 units.
These 10 brands accounted for 76.2% of the 181 thousand 774 vehicles sold in the second-hand online passenger and light commercial vehicle market last month.
Egea preference continued in mounting
Last month, 151 thousand 124 passenger vehicles were sold in the second-hand online passenger car market. Fiat Egea model became the most preferred model of January with 11 thousand 328 units.
Egea was followed by BMW 5 Series with 7 thousand 222, Megane with 6 thousand 945, Passat with 5 thousand 645 and Clio with 5 thousand 466, Focus with 4 thousand 586 sales, Civic with 4 thousand 415 sales, BMW 3 Series with 4 thousand 78 sales, Corolla with 3 thousand 651 sales and Astra with 3 thousand 357 sales.
While these 10 models constitute 37.5% of total passenger car sales, it is noteworthy that the BMW 5 Series, which has had a market share of 1.8% for the last 6 years (2018-2023), ranked second among the top 10 models with a market share of 4.8% last month.
Doblo sales rank first in light commercial
Last month, 30 thousand 650 light commercial vehicles were sold in the online market.
Fiat Doblo became the most preferred model of the month with 3 thousand 882 units. Ford Transit/Tourneo Courier ranked second with 3 thousand 509 sales and Fiat Fiorino ranked third with 3 thousand 134 sales.
These models were followed by Ford Transit with 2,901 sales, VW Cady with 1,792, Ford Transit/Tourneo Connect with 1,754 sales, VW Transporter with 1,483 sales, Renault Kangoo with 1,224, Citroen Berlingo with 1,027 and Peugeot Partner with 976 units.
The 10 models in question constituted 71% of total light commercial vehicle sales.
More than 450 thousand second-hand vehicle data is analyzed daily
Indicata, a business intelligence set consisting of the combination of machine learning, artificial intelligence and big data, scans the second-hand online vehicle market in Turkiye and analyzes more than 450 thousand second-hand vehicle data daily.
The sales data in the report is based on the advertisement data placed by more than 40 thousand institutions and organizations engaged in second-hand trade in the online market. These include listing sites such as sahibinden, Arabam, Letgo and VavaCars, as well as corporate second-hand websites, institutions and platforms such as Leaseplan, Intercity and Otokoc.
Individual vehicle advertisements are not included in the figures. Institutions engaged in second-hand trade on the online platform withdraw the advertisements of the vehicles they offer for sale for two reasons.
The first of these is to revise the vehicle price according to changing market conditions and republish the advertisement. Indicata also tracks when the announcements in question are published again. The second reason is sales. The company withdraws the advertisement because it has sold the vehicle. Vehicles that are completely removed from the ad are considered “sale”.
Sales in the second-hand online car market increased in January
According to the data compiled by the AA correspondent from Indicata’s second-hand online market report, 354 thousand 743 corporate advertisements were published in online media in January. While there was a 9% decrease in the number of advertisements compared to the same period last year, the number of sales increased by 11%, reaching 181 thousand 774.
According to the analysis made by examining the price changes of 417 thousand 558 ads for 249 models of the top 35 best-selling brands in the second-hand online passenger and light commercial vehicle market throughout the month, retail prices in the market last month decreased by 0.09% compared to the previous month.
1075 second-hand electric cars were sold
When evaluated according to engine type, diesel vehicles were the most sold in the market in question last month with 107 thousand 404 units.
Diesel cars were followed by gasoline cars with 66 thousand 866 sales and auto gas cars with 5 thousand 94 sales. The number of hybrid car sales was 1335, and the number of second-hand electric car sales was 1075. In January 2023, 473 second-hand electric cars were sold.
According to the report, it was also observed that the sales share of diesel vehicles decreased by 8% compared to January of last year, while the sales share of electric vehicles increased by 104.3%.
Average sales speed was 45 days
In January this year, vehicles aged 11 and over were most preferred, with 38.2% of total sales.
In the second-hand online market, the average sales speed of vehicles was determined as 45 days. Fiat brand vehicles were sold faster than the market average, with an average sales speed of 38 days.
42.2% of passenger cars sold in January were C Segment vehicles. Compared to the same period last year, it was observed that the share of E, S and F segment vehicle sales in total passenger vehicles increased in January.
Source: AA / Prepared by Irem Yildiz