Peugeot Turkiye, which completed 2023 with sales of 78 thousand 632 units, broke its own record by reaching the highest sales figure to date.
Peugeot Turkiye General Manager Gulin Reyhanoglu said, ‘We managed to leave Spain behind at the end of the year with our record sales. As of today, Turkiye has become the 4th country with the most Peugeot sales among 147 countries globally.’
According to Peugeot Turkiye’s statement, the brand continues to reap the results of its growth move in the Turkish market. Peugeot Turkiye, which completed 2023 with sales of 78 thousand 632 units, broke its own record by reaching the highest sales figure to date. The brand also managed to increase its sales by 141% compared to 2022, when it closed with 32 thousand 666 units.
Leader in Peugeot Rifter and 2008 segments
With its sales performance in 2023, Peugeot Turkiye reached a 6.4% share in the total market and stood out as the 5th most preferred brand. The brand’s total market share in 2022 was 4.2%. Peugeot Turkiye, which is in the SUV market with 4 different ambitious models, completed 2023 as the SUV leader. Intense interest in Peugeot’s 2008, 3008, 408 and 5008 models enabled the brand to complete the year with sales of 48 thousand 201 units.
Peugeot 3008 stands out as the best-selling model of the brand with sales of 18 thousand 48 units in 2023. The 2008, which is the second best-selling model of the brand with sales of 18 thousand 5 units, stands out as the leader of its segment with a share of 12.3%. The brand’s D-SUV model 5008 continues to be one of the most popular models in its segment. The brand’s newest SUV model, the 408, managed to reach sales of 9 thousand 729 units, although it has not been exactly a year.
Peugeot Turkiye managed to demonstrate its success in the SUV market as well in the light commercial vehicle market. The brand’s ambitious model, Rifter, became the clear leader of its class with sales of 11 thousand 86 units in 2023. When the brand’s light commercial models are added, total sales reached 20 thousand 83 units. With this sales volume, Peugeot became the 3rd most preferred brand in the Turkish light commercial vehicle market.
‘One in every 10 SUVs sold is Peugeot brand’
Peugeot Turkiye General Manager Gulin Reyhanoglu, whose evaluation on the subject was included in the statement, stated that 2023 was a successful year for them and said: ‘As Peugeot, our growth in the Turkish market continues uninterruptedly. We finished 2023 in 5th place with sales of 78 thousand 632 units. This figure means that we grew nearly 2.5 times compared to the previous year.’
Stating that the brand’s rise in Turkiye is followed with interest globally, Gulin Reyhanoglu said, ‘We managed to leave Spain behind at the end of the year with our record sales. As of today, Turkiye has become the 4th country with the most Peugeot sales among 147 countries globally. We have France, Italy and England ahead of us. Even this table is enough to reveal how successful 2023 will be for us.’
Stating that the best-selling models in the Turkish market are 3008 and 2008, Gulin Reyhanoglu said:
‘We are the most popular brand in the market with our SUV models. Even our 408 model, which entered the market in March, reached sales of nearly 10 thousand units and made a significant contribution to us. At this point, we are happy to achieve another important global success. With the new 408 sales of 9 thousand 729 units in 2023, we have also achieved the honor of being the country where this eye-catching Peugeot model is most preferred. 408 also became the winner of the “Design of the Year” category in the 8th “Car of the Year in Turkiye” competition organized by the Automotive Journalists Association (OGD). Even though we have won many awards around the world, this award has a special place for us. On top of that, we won the award with ‘Peugeot 408 – Eye-Catching from Every Angle’ in the ‘Integrated Communication Campaign of the Year’ category at the ODMD Sales and Communication Awards 2023 Gladiators. As a result, we managed to get a 9.8% share of the SUV market with our four ambitious models. In other words, as Peugeot, we sold one in 10 SUV vehicles sold in Turkiye. We will continue our absolute success and assertion in the SUV market with our renewed models in 2024. This year will also be the year of our electric models.’
Source: AA / Prepared by Irem Yildiz