AdTech startup Ingosa, which changed digital advertising habits with its revolutionary technology, announced that it has successfully closed its pre-seed financing round.
Established within Maxis in cooperation with Arya Women’s Investment Platform and Turkiye Is Bankasi, Arya GSYF invested in Ingosa, a graduate of Workup and Arya Investment Preparation Program, which plays an important role in advertising technology with dialogue-based productive artificial intelligence, at a valuation of $1.5 million.
Dogus New Startups, Aegean Ventures and Ahu Serter, Munteha Adali, Meltem Aydin and Ayca Atmaca from Arya Angel Investment Network also participated in the same investment round as angel investors.
In a world where 80% of consumers are inclined to buy from personalized and interactive experiences, Ingosa leads the way with Conversational Display Ads. Using dialogue-based generative artificial intelligence, Ingosa’s unique technology enables direct, engaging dialogues between brands and consumers in advertising banners. This revolutionary approach delivers 10x more engagement than traditional banners, increasing purchase intent and brand recall, and streamlining first-party data collection in a cookie-free world.
Founding partner Gokce Duman said in a statement:
“We are excited by the trust our investors have shown in Ingosa’s mission and potential. This funding will help us more quickly realize our goals of leading the ad tech industry into a new era of personalized and interactive digital advertising.”
Founded in April 2022 by Durin Artuk, Gokce Duman and Muammer Okumus, Ingosa cooperates with world-famous brands such as Volkswagen, Audi, BMW, Citroen, Nissan, Mediamarkt, Sephora, HSBC, Dominos, PepsiCo, Samsung and Grundig. Media buying agencies such as Publicis Groupe, WPP, SEM, Hype, Ingage and OMD also rely on Ingosa’s technology to revolutionize their digital advertising strategies.
The platform’s outstanding performance is reflected in the impressive results achieved by brands such as MediaMarkt, Citroen, Grundig and Migros. The significantly increased engagement time on Ingosa’s conversational banners, eclipsing the industry average for more traditional display and video ads, stands as undeniable proof of the platform’s effectiveness.
With this investment, Ingosa plans to further expand the reach and accessibility of its groundbreaking advertising tools and soon open the panel to the whole world, where its customers can create dialogue-based banners in seconds.
Duman said, “We are redefining the relationship between brands and consumers in a world without cookies. Our platform not only personalizes the advertising experience, but also offers a new approach to data collection.”
Ingosa’s mission goes beyond current achievements. With this significant investment, the company continues to strengthen its position to become a global leader in advertising technology.
Source: Egirisim / Prepared by Irem Yildiz