Bella Maison, the leading brand of the Turkish home textile and decoration industry, opened its first overseas store in 2023 in Turkmenistan. With the new store opened in Berkarar Mall in Ashgabat, the capital of Turkmenistan, Bella Maison has increased the number of countries it is in to 7 and the number of overseas stores to 11, and aims to open 5 new stores in 5 different countries in the first quarter of 2023.
Continuing its overseas store investments in line with its goals of becoming a global brand, Bella Maison opened a store in Turkmenistan. Bella Maison, which started to serve with a new store of approximately 150 square meters in Berkarar Mall, the first shopping center of the country, in Ashgabat, the capital of Turkmenistan, increased the number of countries it reached to 7 and the number of overseas stores to 11.
“2023 will be the year we will add new routes to our global journey”
Stating that they closed the year 2022 by reaching 10 stores in 6 countries excluding Turkiye, Bella Maison CEO Muhammed Tan said; “For us, 2023 started very quickly and steadily like 2022 and we opened the first overseas store of the year in Turkmenistan. As Bella Maison, we provide service with 11 stores in 7 countries, 4 in Algeria, 2 in the United Arab Emirates, one each in Uzbekistan, Morocco, Qatar, Libya and Turkmenistan. 2023 will be a year when we will open stores abroad frequently, add new routes to our global journey, and introduce our designs, name and quality to many countries of the world. We have goals, things we want to do and a long way to go. In the first quarter of 2023, we want to increase the number of countries we have reached to 12 and the number of our overseas stores to 16. Target countries include TRNC, Bulgaria, Georgia, Tajikistan and Azerbaijan. Our target for the end of 2023 is 25 stores in 15 countries. We want to achieve our 2023 first quarter and year-end targets, to close the year successfully, and to move a few steps closer to our target of 150 stores in 20 countries abroad in 5 years.”
Source: Egirisim / Translated by Irem Yildiz
