Hot Drinks was found to be the most-used ingredient in coffee & tea shop establishments, featuring in 18% of menu items, followed by fruit and confectionery. Cheese and milk were also significant ingredients. An analysis of menu categories reveals that hot drinks, baked goods & morning goods, soft drinks, sandwiches & wraps and vegetable, dairy & meat substitute dishes were most popular within the coffee & tea shop format.
An analysis of the annual price change between 2022 and H1 2023 indicates that the average menu prices in Turkiye coffee & tea shop channel have flat growth. Considering all channels (including coffee & tea shop) the average price change was 0%. As on-premises dining gains momentum following the COVID-19 pandemic, the coffee & tea shop segment in Turkiye is expected to experience overall growth. Moreover, the introduction of new menu items that emphasize health and wellness generates interest in those seeking nutritious menu options and greater variety.
Different restaurant types exhibited mixed price movements within Turkiye foodservice market between 2022 and H1 2023. Of all the restaurant types, bar exhibited highest price hike,while industrial experienced a price decrease.
An in-depth analysis of coffee & tea shop price trends by location reveals consumption trends of each region. The graph below represents the change in coffee & tea shop menu prices between 2022 and H1 2023 across the top five locations. As seen below, coffee & tea shop menu items in Istanbul became more affordable as compared to Ankara and Istanbul.
While consumers become more price conscious, operators look for ways to optimize their costs to retain margin and market share. In the Turkish market, coffee & tea shop operators rely on innovation as a crucial tactic to appeal to customers as well as optimize costs. As increasing number of consumers seek novel experiences, foodservice operators must continuously innovate their menu choices, providing superior taste and quality along with a diverse selection of dishes. Operators should highlight the distinctive tastes and flavors of their food and beverage offerings in a convenient format to enhance customer engagement.
Source: verdictfoodservice