Business

Turkish salmon will increase market diversity

The Turkish salmon, which finds buyers in 22 countries, will open the door to new markets with fair and trade delegation programs.

According to the information compiled from the data of the Eastern Black Sea Exporters’ Association (DKIB), 5 thousand 626 tons of Turkish salmon were exported in the January-March period of the year, generating a revenue of $44 million 993 thousand 815.

Turkiye earned $25 million 479 thousand 301 from the export of 3 thousand 262 tons of Turkish salmon in the same period of last year. Thus, the export of the product increased by 72% in quantity and 77% in value compared to the same period of the previous year.

During the mentioned period, Turkish salmon was sold to 22 countries, mainly the Russian Federation, Germany and Vietnam.

By exporting 3 thousand 849 tons of Turkish salmon to Russia, $27 million 260 thousand 15 were obtained.

Thus, compared to the first quarter of 2022, which earned $12 million 649 thousand 832 for 1810 tons of product, the amount made to Russia increased by 113% and the value increased by 115%.

This country was followed by Germany with $11 million 376 thousand 313 and Vietnam with $1 million 633 thousand 419.

“We focus on the promotion of Turkish salmon”

DKIB Fisheries Sector Committee Chairman Ismail Kobya said that Turkish salmon is among the most important export products of the region.

Pointing out that the diversity of countries in exports is increasing day by day, Kobya said, “As DKIB, our efforts to steer our companies to different markets and increase country diversity continue intensively within the scope of the International Competitiveness Development Project, which includes manufacturers and exporters in the sector.”

Emphasizing that they focus on the promotion of Turkish salmon, Kobya made the following assessment:

“We continue our promotional activities effectively with the brand ‘Turkish Salmon from the Black Sea-Turkish Salmon From Black Sea’, whose brand we have registered abroad. With the promotional activities carried out by our Association, this brand has reached a very important recognition in foreign markets. In this context, we will promote Turkish salmon by opening a booth at the world’s leading aquaculture fair to be held in Barcelona between 25-27 April.”

Stating that the studies for new markets continue, Kobya said, “We are planning to increase the diversity of countries, especially by organizing fair participation and trade delegation programs to the People’s Republic of China, the USA and Thailand. In this context, we will invite the biggest importers from the People’s Republic of China to Trabzon in July. In this context, it will be ensured that they have bilateral meetings with our companies.”

Ismail Kobya underlined that the European Union market is also within the scope of their targets.

Explaining that it is difficult to meet the demand with the current production, Kobya added that they have requests from the Ministry of Agriculture and Forestry for the determination of new production areas.

Source: Trthaber / Prepared by Irem Yildiz

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